e.l.f. Cosmetics reported $1.64B in revenue for the year ending 2026-03 in its audited annual filing. It is a US brand selling makeup and skincare for every eye, lip, and face on Shopify. Its store lists 1,217 products, mostly lip gloss & stain, foundation and concealer, priced from $4 to $24. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 5 apps from the Shopify App Store across 3 categories. It spends about $7.5K to $10K a month on those apps and added 5 in the last year.
Revenue
The store
Product types as e.l.f. Cosmetics files them in its own catalogue.
What e.l.f. Cosmetics runs on Shopify
5 apps from the Shopify App Store, across 3 categories.
Estimated app spend: about $7.5K to $10K a month. 5 apps added in the last year.
Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where e.l.f. Cosmetics sells
What is e.l.f. Cosmetics's revenue?
e.l.f. Cosmetics reported $1.64B in revenue for the year ending 2026-03 in its audited annual filing.
What apps does e.l.f. Cosmetics use on Shopify?
e.l.f. Cosmetics runs 5 apps from the Shopify App Store across 3 categories: Other, Helpdesk, Affiliates & influencers.