Almay logo

Almay

Eye, lip, face makeup and makeup removers including Foam Away Makeup Remover. New York, New York.

Almay is a New York, New York brand selling eye, lip, face makeup and makeup removers including Foam Away Makeup Remover on Shopify. Its store lists 41 products, mostly makeup removers, priced from $9 to $18. It sells direct and wholesale and sells on Amazon. It employs 1 to 10 people and runs 4 apps from the Shopify App Store across 3 categories.

The store

Products listed
41
Counted on the storefront
Typical price
$9 to $18
Most products fall in this range
Makeup Removers2

Product types as Almay files them in its own catalogue.

What Almay runs on Shopify

4 apps from the Shopify App Store, across 3 categories.

Product reviews2Email & SMS marketing1Advertising & analytics1
Seen running on the storefront:Bazaarvoice Ratings & ReviewsKlaviyoYotpo
See which 4 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Almay sells

Direct, almay.comRetailAmazonWholesale

Competitors

  1. drugstore makeup heritage

  2. Revlon Australia & New Zealand

    drugstore makeup

  3. drugstore skin-friendly makeup

  4. skin-focused makeup

  5. mainstream makeup

  6. affordable makeup

  7. mass makeup

  8. Eveline Cosmetics

    mass makeup

  9. affordable makeup

  10. affordable makeup

how we pick competitors

What apps does Almay use on Shopify?

Almay runs 4 apps from the Shopify App Store across 3 categories: Product reviews, Email & SMS marketing, Advertising & analytics. Seen running on its storefront: Bazaarvoice Ratings & Reviews, Klaviyo, Yotpo.

Who are Almay's competitors?

The Shopify brands closest to Almay are Revlon, Revlon Australia & New Zealand, Physician's Formula, Dermablend Professional and Lakmē.

Updated 2026-10-22. Method notes and every source: how we count →