Olaplex logo

Olaplex

Hair care sets, routines and dry shampoo. Santa Barbara, California. Runs on Shopify Plus.

olaplex.com →LinkedIn →

Olaplex reported $423M in revenue for the year ending 2024-12 in its audited annual filing. It is a Santa Barbara, California brand selling hair care sets, routines and dry shampoo on Shopify Plus. Its store lists 142 products, priced from $15 to $172. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 37 apps from the Shopify App Store across 10 categories. It spends about $5K to $7.5K a month on those apps.

Revenue

Total revenue
$423M
Audited, year ending 2024-12.sourcepublic filinghow we count

The store

Products listed
142
Counted on the storefront
Typical price
$15 to $172
Most products fall in this range

Product types as Olaplex files them in its own catalogue.

What Olaplex runs on Shopify

37 apps from the Shopify App Store, across 10 categories.

Other13Product reviews5Search, upsell & discovery4Email & SMS marketing3Affiliates & influencers3Shipping, returns & order tracking2Advertising & analytics2Page building2Helpdesk2Subscriptions1

Estimated app spend: about $5K to $7.5K a month.

Seen running on the storefront:Algolia AI Search & DiscoveryBazaarvoice Ratings & ReviewsKlarna On‑Site MessagingKlaviyoRecharge Subscriptions App
See which 37 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Olaplex sells

Direct, olaplex.comRetailAmazonWholesale

Competitors

  1. Moroccanoil

    premium repair treatments and oils, sets

  2. Oribe Hair Care

    luxury hair care and treatments

  3. Living Proof

    science-backed hair care at premium

  4. Color Wow

    award-winning treatments for all hair

  5. Cécred

    premium hair oil and treatments

  6. Verb Products

    hair oil and treatment kits

  7. R+Co

    treatments, masques, styling

  8. amika

    clean salon hair care

  9. Innersense Organic Beauty

    masks and repair serum

  10. Gisou

    premium hair oil and mask

how we pick competitors

What is Olaplex's revenue?

Olaplex reported $423M in revenue for the year ending 2024-12 in its audited annual filing.

What apps does Olaplex use on Shopify?

Olaplex runs 37 apps from the Shopify App Store across 10 categories: Shipping, returns & order tracking, Search, upsell & discovery, Email & SMS marketing, Product reviews, Advertising & analytics, Affiliates & influencers, Other, Subscriptions, Page building, Helpdesk. Seen running on its storefront: Algolia AI Search & Discovery, Bazaarvoice Ratings & Reviews, Klarna On‑Site Messaging, Klaviyo, Recharge Subscriptions App.

Who are Olaplex's competitors?

The Shopify brands closest to Olaplex are Moroccanoil, Oribe Hair Care, Living Proof, Color Wow and Cécred.

Updated 2026-10-22. Method notes and every source: how we count →