Living Proof logo

Living Proof

Haircare products for all hair types and textures. Boston, Massachusetts. Runs on Shopify Plus.

Living Proof is a Boston, Massachusetts brand selling haircare products for all hair types and textures on Shopify Plus. Its store lists 69 products, mostly essential treatments and scalp care, priced from $17 to $118. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 12 apps from the Shopify App Store across 9 categories. It spends about $5K to $7.5K a month on those apps.

The store

Products listed
69
Counted on the storefront
Typical price
$17 to $118
Most products fall in this range
Essential Treatments5Scalp Care5

Product types as Living Proof files them in its own catalogue.

What Living Proof runs on Shopify

12 apps from the Shopify App Store, across 9 categories.

Other2Helpdesk2Subscriptions2Affiliates & influencers1Search, upsell & discovery1Email & SMS marketing1Loyalty, store credit & gift cards1Product reviews1Shipping, returns & order tracking1

Estimated app spend: about $5K to $7.5K a month.

Seen running on the storefront:Elevar Conversion TrackingKlaviyoYotpo
See which 12 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Living Proof sells

Direct, livingproof.comAmazonWholesale

Competitors

  1. science-backed shampoo and dry shampoo

  2. premium treatments

  3. premium hair care

  4. dry shampoo and stylers

  5. styling and dry shampoo

  6. gloss and dry shampoo

  7. styling and treatments

  8. science-led curl care

  9. premium care

  10. premium sets

how we pick competitors

What apps does Living Proof use on Shopify?

Living Proof runs 12 apps from the Shopify App Store across 9 categories: Other, Helpdesk, Affiliates & influencers, Search, upsell & discovery, Email & SMS marketing, Subscriptions, Loyalty, store credit & gift cards, Product reviews, Shipping, returns & order tracking. Seen running on its storefront: Elevar Conversion Tracking, Klaviyo, Yotpo.

Who are Living Proof's competitors?

The Shopify brands closest to Living Proof are Color Wow, Olaplex, Oribe Hair Care, amika and Verb Products.

Updated 2026-10-29. Method notes and every source: how we count →