Color Wow
Hair care products for all hair types. Wilton, Connecticut. Runs on Shopify Plus.
Color Wow is a Wilton, Connecticut brand selling hair care products for all hair types on Shopify Plus. dtcmvp estimates its revenue across all channels at $250M to $300M a year. Its store lists 59 products, mostly health & beauty, priced from $12 to $68. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 30 apps from the Shopify App Store across 9 categories. It spends about $25K to $30K a month on those apps and added 5 in the last year.
Revenue
The store
Product types as Color Wow files them in its own catalogue.
What Color Wow runs on Shopify
30 apps from the Shopify App Store, across 9 categories.
Estimated app spend: about $25K to $30K a month. 5 apps added in the last year.
Seen running on the storefront: Attentive, Gorgias, impact.com Affiliate Marketing, Klaviyo, Lucky Orange Heatmaps & Replay, Okendo, Triple Whale.
Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where Color Wow sells
What is Color Wow's revenue?
dtcmvp estimates Color Wow's revenue across all channels at $250M to $300M a year.
What apps does Color Wow use on Shopify?
Color Wow runs 30 apps from the Shopify App Store across 9 categories: Search, upsell & discovery, Email & SMS marketing, Other, Advertising & analytics, Helpdesk, Affiliates & influencers, Product reviews, Subscriptions, Loyalty, store credit & gift cards. Seen running on its storefront: Attentive, Gorgias, impact.com Affiliate Marketing, Klaviyo, Lucky Orange Heatmaps & Replay, Okendo, Triple Whale.