Moroccanoil logo

Moroccanoil

Hair care and body care products. New York, New York. Runs on Shopify Plus.

Moroccanoil is a New York, New York brand selling hair care and body care products on Shopify Plus. Its store lists 170 products, priced from $12 to $168. It sells direct and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 31 apps from the Shopify App Store across 9 categories. It spends about $7.5K to $10K a month on those apps.

The store

Products listed
170
Counted on the storefront
Typical price
$12 to $168
Most products fall in this range

Product types as Moroccanoil files them in its own catalogue.

What Moroccanoil runs on Shopify

31 apps from the Shopify App Store, across 9 categories.

Other12Search, upsell & discovery8Product reviews3Email & SMS marketing2Affiliates & influencers2Page building1Advertising & analytics1Subscriptions1Helpdesk1

Estimated app spend: about $7.5K to $10K a month.

Seen running on the storefront:AttentiveCriteo GOKlaviyoSignifydYotpo
See which 31 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Moroccanoil sells

Direct, moroccanoil.comRetailAmazonWholesale

Competitors

  1. premium treatments and sets

  2. luxury hair care and gifts

  3. premium hair oil and care

  4. premium hair care sets

  5. premium hair care bundles

  6. hair oil and body/lip items

  7. hair oil and kits

  8. premium gift sets

  9. premium shampoo and oils

  10. premium salon brand

how we pick competitors

What apps does Moroccanoil use on Shopify?

Moroccanoil runs 31 apps from the Shopify App Store across 9 categories: Page building, Email & SMS marketing, Search, upsell & discovery, Other, Advertising & analytics, Affiliates & influencers, Product reviews, Subscriptions, Helpdesk. Seen running on its storefront: Attentive, Criteo GO, Klaviyo, Signifyd, Yotpo.

Who are Moroccanoil's competitors?

The Shopify brands closest to Moroccanoil are Olaplex, Oribe Hair Care, Cécred, Living Proof and Color Wow.

Updated 2026-10-28. Method notes and every source: how we count →