Zubr is a Shopify app developer with 2 apps on the Shopify App Store. It provides Shopify apps for merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 123 (0.8%) run at least one of Zubr's apps, #17 of 163 product variants apps by that count. Its share is highest among Sports & Outdoors (1.8%) and Fashion & Apparel (0.9%) brands. Its most reviewed app, B4B ‑ Variable Products, is rated 4.9 out of 5 from 53 reviews on the Shopify App Store. Both of its apps carry Shopify's Built for Shopify badge. Plans across its apps run from $9 to $19 a month on the Shopify App Store.
Overview
Zubr Commerce builds no-code Shopify apps for merchants. Its Variable Products app splits products so variants appear as separate products on collection pages, and its Comparable app lets customers compare products by custom options in a comparison table.
For Shopify brands
- Variants can be shown as separate products on collection pages, with options to hide unavailable variants and add a variant to the cart.
- Customers can compare products by custom options in a static comparison table on the store.
- The apps are described as working after installation without customizing them first, and as matching the look of the store's theme.
How it works
A merchant installs an app from the Shopify App Store, and the app's functionality works right after installation without code or customization. Email support is included with the paid plans.
- Built for
- Shopify merchants of any kind who want variants shown on collection pages or a product comparison feature.
- Pricing
- Both apps have a free plan and two paid tiers: Standard at $9/month and Advanced at $19/month.
Products
- B4B ‑ Variable Products Splits up products and shows variants as separate products on collection pages.
- Comparable ‑ Compare Products Lets customers compare products by custom options in a comparison table.
Buyer notes
- Both apps carry the Built for Shopify badge.
- Email support is included in the Standard plan of each app.
- Comparable Standard covers up to 1k products with compare options; Advanced covers up to 5k.
- Variable Products Advanced adds filtering variants by conditions logic and mixing variants.
From Zubr's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
B4B ‑ Variable Products
4.9 · 53 reviewsBuilt for ShopifyFree planPaid from $9/moOn 0.5% of brands over $5MLaunched 2019Product variantsSplit up products and show variants as separate products on collection pages
Pricing
Standard$9/monthor $90/year and save 17%- Variants on collections
- Displaying variants by options
- Custom title for variants
- Add variant to cart
- +2 more
30-day free trialAdvanced$19/monthor $190/year and save 17%- Filter variants using conditions logic
- Mix variants
- + All from the Standard Plan
30-day free trialComparable ‑ Compare Products
5.0 · 9 reviewsBuilt for ShopifyFree planPaid from $9/moOn 0.3% of brands over $5MLaunched 2020Product comparisonComparable app allows your customers to compare products by CUSTOM OPTIONS and choose the best one. Highlight the superb product characteristics wi...
Pricing
Standard$9/monthor $90/year and save 17%- Compare products
- Static Products comparison table
- Custom options for compare
- Email support
- +1 more
21-day free trialAdvanced$19/monthor $190/year and save 17%- Analytics
- Up to 5k products with compare options
- + All from the Standard Plan
21-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Zubr
The most used product variants apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Infinite Options · ShopPad Inc. | 4% | 4.7 · 2,624 |
| GLO Color Swatch Variant Image · Globo Options | 3.2% | 4.9 · 1,902 |
| SC Product Options · Shop Circle | 3% | 4.6 · 1,255 |
| Optionize Product Options · BasicApps | 2.5% | 4.4 · 94 |
| Variant Option Product Options · Relentless Apps | 2.2% | 4.6 · 637 |
| Ymq Product Options, Variants · YMQ | 2% | 5.0 · 425 |
Often used with Zubr
What its brands run more often than Shopify brands over $5M do overall.
- Fast Simon AI Search & Filters34.1% of its brands · 19.8x average
- AvantLink Affiliate Marketing12.2% of its brands · 4x average
- Amp Slide Cart Upsell Drawer14.6% of its brands · 3.2x average
- Kiwi Size Chart & Recommender12.2% of its brands · 2.9x average
- GOVX ID Exclusive Discounts16.3% of its brands · 2.5x average
What Shopify apps does Zubr make?
Zubr has 2 apps on the Shopify App Store: B4B ‑ Variable Products and Comparable ‑ Compare Products.
How many Shopify brands use Zubr?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 123 (0.8%) run at least one of Zubr's apps, #17 of 163 product variants apps by that count. Its share is highest among Sports & Outdoors (1.8%) and Fashion & Apparel (0.9%) brands.
What are the alternatives to Zubr?
The most used product variants apps among Shopify brands over $5M, after Zubr: Infinite Options (4%), GLO Color Swatch Variant Image (3.2%), SC Product Options (3%), Optionize Product Options (2.5%), Variant Option Product Options (2.2%) and Ymq Product Options, Variants (2%).
What do Zubr's brands use alongside it?
Of the brands running Zubr, 34.1% also run Fast Simon AI Search & Filters, 12.2% also run AvantLink Affiliate Marketing, 14.6% also run Amp Slide Cart Upsell Drawer, 12.2% also run Kiwi Size Chart & Recommender and 16.3% also run GOVX ID Exclusive Discounts. Each is at least 2.5 times as common among them as across all brands over $5M.
How is B4B ‑ Variable Products rated?
B4B ‑ Variable Products is rated 4.9 out of 5 from 53 reviews on the Shopify App Store.
How much does Zubr cost?
Plans across its apps run from $9 to $19 a month on the Shopify App Store. B4B ‑ Variable Products: Standard, $9/month; Advanced, $19/month.