Rokt
Enterprise transaction moment network: thank-you page ad revenue and new customer acquisition
Rokt Ads is a Shopify app developer based in Australia with 2 apps on the Shopify App Store. It provides ecommerce technology platform for global brands. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 124 (0.8%) run at least one of Rokt Ads's apps, #8 of 173 ads apps by that count. Its share is highest among Beauty & Personal Care (1.8%), Health & Wellness (1.8%) and Food & Beverage (1%) brands. Its most reviewed app, Rokt Ecommerce, is rated 5 out of 5 from 24 reviews on the Shopify App Store. One of its apps carries Shopify's Built for Shopify badge. Plans across its apps run at no charge on the Shopify App Store.
Rokt is an ecommerce platform focused on the transaction moment. That covers cart, review, payment and confirmation, which it says drives over 90% of ancillary revenue potential. Upcart recommends upsells in the cart, and Aftersell does the same after purchase. Rokt Catalog adds over 1.2 million third-party products from 4,600+ brands. Rokt Thanks earns revenue from offers on the confirmation page. An AI model picks the most relevant offer for each customer. For advertisers, Rokt Ads reaches shoppers on partner sites and charges only for outcomes. Booking.com used it to beat its ROAS target by 15%.
What Rokt does for Shopify brands
- Real-time advertiser bidding on thank-you page pays revenue share per placement
- Cross-brand acquisition exchange earns referral fees per qualified signup or purchase
- Advertiser pool spans travel, subscription, financial services, streaming & wellness
- Direct enterprise contracts support higher per-order economics than app-packaged version
Overview
Rokt Ads is a performance marketing channel from Rokt that lets advertisers acquire customers while they shop on ecommerce sites, and they pay only for outcomes. Offers appear in the cart, payment and confirmation steps of a purchase, which Rokt calls the Transaction Moment. Rokt also sells related products to ecommerce stores that show these offers, and Rokt Ads is the advertiser-facing product.
For Shopify brands
- A brand can reach shoppers on top ecommerce sites at the moment they are buying, and pays only for outcomes.
- A brand with products to sell can use Rokt Catalog for Brands to reach shoppers across Rokt's network of 10B+ annual ecommerce transactions.
- A store can install the Rokt Ecommerce app to show relevant third-party offers on the confirmation page, which is built to add revenue and profit.
How it works
Rokt's AI, called the Rokt Brain, matches each customer with an offer in real time during checkout. Rokt says implementation for retail partners can take as little as 14 days, with its technical team handling most of the integration work.
- Built for
- Advertisers who want to reach shoppers on ecommerce sites, and ecommerce merchants including Shopify stores in retail, travel, quick service restaurant, financial services, and media and entertainment.
- Pricing
- Rokt Ads charges advertisers only for outcomes. Rokt Catalog for Brands is free to install, with a 5% fee assessed on sales except through select retailers. The Rokt Ecommerce app has a free plan.
Products
- Rokt Ads Advertiser product to acquire customers while they shop, paying only for outcomes.
- Rokt Ecommerce Shopify app that uses machine learning to show relevant third-party offers on the confirmation page.
- Rokt Catalog for Brands Shopify app that helps brands reach high-intent shoppers across Rokt's network of ecommerce transactions.
- Rokt Catalog Brings third-party products from premium brands into the Transaction Moment.
- Rokt Aftersell Recommends upsells after purchase for ecommerce stores.
- Rokt mParticle Customer data platform that unifies customer data and activates it across integrations.
Integrations
Buyer notes
- Implementation can take as little as 14 days for retail partners.
- Terms are consistent for all clients, including flexible contracts.
- Clients own their data.
- Rokt Catalog for Brands charges a 5% fee on sales, except through select retailers.
From Rokt's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Rokt Ecommerce
5.0 · 24 reviewsBuilt for ShopifyFree planOn 0.7% of brands over $5MLaunched 2020AdsRokt uses machine learning to show relevant third-party offers on the confirmation page, increasing revenue and profit
Rokt Catalog for Brands
4.7 · 11 reviewsFree planOn 0.1% of brands over $5MLaunched 2021MarketplacesRokt Catalog for Brands helps brands drive revenue by reaching high-intent shoppers across Rokt’s network of 10B+ annual ecommerce transactions. Ca...
Pricing
Free to InstallFree to install5% fee assessed on sales, except through select retailers
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Rokt
The most used ads apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Elevar Conversion Tracking · Elevar, LLC | 11% | 4.8 · 170 |
| AppLovin · AppLovin Corporation | 8% | 3.6 · 25 |
| Criteo GO · Criteo | 7.3% | 4.5 · 34 |
| PostPilot Direct Mail Platform · PostPilot | 2.5% | 4.9 · 177 |
| MNTN | 2.2% | 5.0 · 9 |
| Aspire | 1.4% | 4.5 · 13 |
Often used with Rokt
What its brands run more often than Shopify brands over $5M do overall.
- Aftersell Post Purchase Upsell45.2% of its brands · 7.4x average
- AppLovin51.6% of its brands · 6.4x average
- KNO Post Purchase Surveys20.2% of its brands · 6x average
- Snowball12.9% of its brands · 5x average
- Postscript SMS Marketing29.8% of its brands · 4.8x average
What Shopify apps does Rokt Ads make?
Rokt Ads has 2 apps on the Shopify App Store: Rokt Ecommerce and Rokt Catalog for Brands.
How many Shopify brands use Rokt Ads?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 124 (0.8%) run at least one of Rokt Ads's apps, #8 of 173 ads apps by that count. Its share is highest among Beauty & Personal Care (1.8%), Health & Wellness (1.8%) and Food & Beverage (1%) brands.
What are the alternatives to Rokt Ads?
The most used ads apps among Shopify brands over $5M, after Rokt Ads: Elevar Conversion Tracking (11%), AppLovin (8%), Criteo GO (7.3%), PostPilot Direct Mail Platform (2.5%), MNTN (2.2%) and Aspire (1.4%).
What do Rokt Ads's brands use alongside it?
Of the brands running Rokt Ads, 45.2% also run Aftersell Post Purchase Upsell, 51.6% also run AppLovin, 20.2% also run KNO Post Purchase Surveys, 12.9% also run Snowball and 29.8% also run Postscript SMS Marketing. Each is at least 4.8 times as common among them as across all brands over $5M.
How is Rokt Ecommerce rated?
Rokt Ecommerce is rated 5 out of 5 from 24 reviews on the Shopify App Store.
How much does Rokt Ads cost?
Plans across its apps run at no charge on the Shopify App Store.
