RetentionX
A platform for customer intelligence, identity resolution, automation, and marketing attribution
RetentionX is a Shopify app developer that makes Retention X: Grow Profit & LTV, a customer loyalty - other app on the Shopify App Store. It provides a platform for customer intelligence, identity resolution, automation, and marketing attribution. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 77 (0.5%) run Retention X: Grow Profit & LTV, more than any other customer loyalty - Other app. Its share is highest among Fashion & Apparel (0.8%) brands. It is rated 5 out of 5 from 127 reviews on the Shopify App Store. Retention X: Grow Profit & LTV has 3 plans on the Shopify App Store, from $49 to $249 a month. Some plans add usage charges on top, listed with each plan.
Overview
RetentionX sells software for e-commerce merchants that combines customer analytics, visitor tracking, marketing attribution and automations. It is meant to help merchants understand customer behavior and lifetime value, measure marketing spend, and act on that data through segments, email and SMS flows, and site merchandising. It is available as a Shopify app and through its own website.
- Built for
- Merchants on Shopify, BigCommerce or other e-commerce platforms, with plan tiers set by annual sales from under $250k to over $30m.
- Pricing
- Three monthly plans: Starter $49, Core $149 and Growth $249, each with a 30-day free trial on the website. The App Store listing says there is a free plan and lists each plan for sales up to $250,000 a year. The website shows sales bands up to over $30m a year but no prices for them.
Products
- Retention X: Grow Profit & LTV Shopify app for raising customer lifetime value and retention using automations.
- Customer Intelligence Customer KPIs, behaviors, cohort and LTV reports, and segmentation tools.
- Identity & Tracking Tracking with first-party, server-side and Conversion API methods, plus the RX Pixel.
- Smart Automations Automates merchandising, AI insights, and email and SMS flows from customer data.
- Marketing Intelligence Attribution models, KPI Hub and reporting on media spend.
- AI Analyst Overnight briefings on what changed, why, and the fix.
Integrations
Buyer notes
- Seats are unlimited on all three plans.
- Growth plan adds dedicated Slack support and a quarterly strategy review.
- Starter lists 10+ integrations; Core and Growth list 50+.
- Other e-commerce platforms connect through a scheduled data import.
From RetentionX's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Retention X: Grow Profit & LTV
5.0 · 127 reviewsFree planPaid from $49/moOn 0.5% of brands over $5MLaunched 2020Customer loyalty - OtherMaximize Profit Per Customer: Increase Customer Lifetime Value (LTV) & Retention with Automations.
Pricing
Starter$49/monthUp to 250,000$ Total Sales / Year. Upgrade as you grow.
- Customer & Analytics
- Product Analytics
- Customer Segmentation: 30 Segments
- Audience Builder
- +2 more
30-day free trialCore$149/monthUp to 250,000$ Total Sales / Year. Upgrade as you grow.
- Everything in Starter
- Customer Segmentation: 50 Segments
- Marketing Attribution
- Conversion API
- +2 more
30-day free trialGrowth$249/monthUp to 250,000$ Total Sales / Year. Upgrade as you grow.
- Everything in Core
- Customer Segmentation: 100 Segments
- Lifetime Value & Churn Risk Prediction
- Revenue Forecasting
- +2 more
30-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Often used with RetentionX
What its brands run more often than Shopify brands over $5M do overall.
- OrderEditing.com14.3% of its brands · 4.6x average
- Alia28.6% of its brands · 4.5x average
- Rivo13% of its brands · 4.1x average
- Fairing Post Purchase Surveys18.2% of its brands · 3.8x average
- Loop Returns & Exchanges33.8% of its brands · 3.4x average
What Shopify apps does RetentionX make?
RetentionX has 1 app on the Shopify App Store: Retention X: Grow Profit & LTV.
How many Shopify brands use RetentionX?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 77 (0.5%) run Retention X: Grow Profit & LTV, more than any other customer loyalty - Other app. Its share is highest among Fashion & Apparel (0.8%) brands.
What do RetentionX's brands use alongside it?
Of the brands running RetentionX, 14.3% also run OrderEditing.com, 28.6% also run Alia, 13% also run Rivo, 18.2% also run Fairing Post Purchase Surveys and 33.8% also run Loop Returns & Exchanges. Each is at least 3.4 times as common among them as across all brands over $5M.
How is Retention X: Grow Profit & LTV rated?
Retention X: Grow Profit & LTV is rated 5 out of 5 from 127 reviews on the Shopify App Store.
How much does RetentionX cost?
Retention X: Grow Profit & LTV has 3 plans on the Shopify App Store, from $49 to $249 a month. Some plans add usage charges on top, listed with each plan. Retention X: Grow Profit & LTV: Starter, $49/month (Up to 250,000$ Total Sales / Year. Upgrade as you grow); Core, $149/month (Up to 250,000$ Total Sales / Year. Upgrade as you grow); Growth, $249/month (Up to 250,000$ Total Sales / Year. Upgrade as you grow).