ReferralCandy is a Shopify app developer that makes Referral Candy & Affiliate, an affiliate programs app on the Shopify App Store. It provides referral and affiliate programs for Shopify brands. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 120 (0.8%) run Referral Candy & Affiliate, #11 of 127 affiliate programs apps by that count. Its share is highest among Electronics & Tech (1.6%), Food & Beverage (1.2%) and Health & Wellness (1.2%) brands. It is rated 4.9 out of 5 from 1,480 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Referral Candy & Affiliate has 4 plans on the Shopify App Store, from $9 to $799 a month. Some plans add usage charges on top, listed with each plan.
Overview
ReferralCandy sells referral and affiliate program software for ecommerce stores. Merchants use it to give customers and partners referral links or codes, track the sales those links bring in, and pay rewards or commissions. It replaces tracking rewards by hand or building a referral program in-house.
- Built for
- Ecommerce brands, mainly on Shopify and Shopify Plus, with support for BigCommerce, WooCommerce, Squarespace, Magento and custom stores.
- Pricing
- Four monthly plans from $9 (Basic) to $799 (Enterprise), each with a success fee from 10.5% down to 0.25%, charged on a new customer's first three orders. All features are on every plan. There is a 7-day free trial, and the App Store listing notes a free plan.
Products
- Referral Candy & Affiliate Shopify app that runs referral and affiliate programs, automates rewards and tracks performance.
- Referral Marketing Gives customers personal referral links, tracks referred purchases and rewards them under campaign rules.
- Affiliate Marketing Recruits creators and publishers, sets commissions, tracks their sales and pays them.
- FlexiTiers Sets rewards at referral-count milestones, including free products and bundles.
- Referral Expert AI agent that proposes program setup and edits settings after merchant approval.
- Loyalty programs Lets shoppers earn store credit on orders.
Integrations
Buyer notes
- Shopify install takes 30 seconds, and the site says most merchants are live in an afternoon.
- Plans are month-to-month with no contract; cancel anytime from the dashboard.
- The 7-day free trial starts when the app is activated, and sales made during the trial carry no success fee.
- The team has 28 people, most in Customer Success; the site says you work with one from day one, and demos run 20 minutes.
From ReferralCandy's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Referral Candy & Affiliate
4.9 · 1,480 reviewsBuilt for ShopifyFree planPaid from $9/moOn 0.8% of brands over $5MLaunched 2010Affiliate programsEffortlessly run referral & affiliate programs with ReferralCandy. Automate rewards, track performance, and integrate with Klaviyo, Recharge, and more apps.
Pricing
Basic$9/month10.5% success fee on referral sales
- All features on every plan
- For brands getting started
7-day free trialGrow$79/month3.5% success fee on referral sales
- All features on every plan
- For brands scaling referral revenue
7-day free trialScale$249/month1.5% success fee on referral sales
- All features on every plan
- For high-volume where margins matter
7-day free trialEnterprise$799/month0.25% success fee on referral sales
- All features on every plan
- Dedicated onboarding & account manager
7-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to ReferralCandy
The most used affiliate programs apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Awin · Awin Ltd | 12.6% | — |
| GOAFFPRO · GoAffPro | 7.2% | 4.6 · 952 |
| UpPromote Affiliate Marketing · UpPromote | 7% | 4.9 · 3,892 |
| impact.com Affiliate Marketing · impact.com | 5.2% | 4.4 · 202 |
| AvantLink Affiliate Marketing · AvantLink | 3.1% | 4.6 · 23 |
| GRIN Influencer Marketing · Grin, Inc. | 3% | 4.1 · 31 |
Often used with ReferralCandy
What its brands run more often than Shopify brands over $5M do overall.
- AppLovin23.3% of its brands · 2.9x average
- Fairing Post Purchase Surveys13.3% of its brands · 2.8x average
- BOGOS12.5% of its brands · 2.8x average
- impact.com Affiliate Marketing14.2% of its brands · 2.7x average
- Shoplift12.5% of its brands · 2.7x average
What Shopify apps does ReferralCandy make?
ReferralCandy has 1 app on the Shopify App Store: Referral Candy & Affiliate.
How many Shopify brands use ReferralCandy?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 120 (0.8%) run Referral Candy & Affiliate, #11 of 127 affiliate programs apps by that count. Its share is highest among Electronics & Tech (1.6%), Food & Beverage (1.2%) and Health & Wellness (1.2%) brands.
What are the alternatives to ReferralCandy?
The most used affiliate programs apps among Shopify brands over $5M, after ReferralCandy: Awin (12.6%), GOAFFPRO (7.2%), UpPromote Affiliate Marketing (7%), impact.com Affiliate Marketing (5.2%), AvantLink Affiliate Marketing (3.1%) and GRIN Influencer Marketing (3%).
What do ReferralCandy's brands use alongside it?
Of the brands running ReferralCandy, 23.3% also run AppLovin, 13.3% also run Fairing Post Purchase Surveys, 12.5% also run BOGOS, 14.2% also run impact.com Affiliate Marketing and 12.5% also run Shoplift. Each is at least 2.7 times as common among them as across all brands over $5M.
How is Referral Candy & Affiliate rated?
Referral Candy & Affiliate is rated 4.9 out of 5 from 1,480 reviews on the Shopify App Store.
How much does ReferralCandy cost?
Referral Candy & Affiliate has 4 plans on the Shopify App Store, from $9 to $799 a month. Some plans add usage charges on top, listed with each plan. Referral Candy & Affiliate: Basic, $9/month (10.5% success fee on referral sales); Grow, $79/month (3.5% success fee on referral sales); Scale, $249/month (1.5% success fee on referral sales); Enterprise, $799/month (0.25% success fee on referral sales).