ProductWiz Inc. is a Shopify app developer that makes Variant Image Wizard + Swatch, a product variants app on the Shopify App Store. It provides apps that showcase Shopify products for Shopify merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 236 (1.5%) run Variant Image Wizard + Swatch, #8 of 163 product variants apps by that count. Its share is highest among Toys, Kids & Baby (2.3%), Home & Living (2.3%) and Automotive (2.1%) brands. It is rated 4.7 out of 5 from 223 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Variant Image Wizard + Swatch has 3 plans on the Shopify App Store, from free to $7.99 a month.
Overview
ProductWiz Inc. makes Shopify apps that change how products are shown on a store's product pages. Its app lets merchants show multiple images per variant, customize product options, and display a product gallery slider. This helps merchants show only the images that fit the selected variant.
- Pricing
- The Variant Image Wizard + Swatch app has a free plan. Paid plans are Starter at $4.99/month and Pro at $7.99/month.
Products
- Variant Wizard Shows multiple images per variant, customizes product options, and provides a product gallery slider.
- Variant Image Wizard + Swatch Shopify app with a swatch configurator and multiple images per variant.
Buyer notes
- The Free and Starter plans work only with Shopify free themes; the Pro plan works with all themes.
- The Free plan covers variant images for up to 5 products; Starter and Pro cover unlimited products.
- Variant Image Wizard + Swatch has the Built for Shopify badge.
- Pro plan adds variant images bulk edit, grouping products as swatches, and videos and models.
From ProductWiz Inc.'s own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Variant Image Wizard + Swatch
4.7 · 223 reviewsBuilt for ShopifyFree planPaid from $4.99/moOn 1.5% of brands over $5MLaunched 2020Product variantsDrive sales with a powerful app that includes an advanced swatch configurator and the ability to add multiple images per variant. Free plan available.
Pricing
Free PlanFree- Product options
- Variant images (up to 5 products)
- Product image gallery
- Only Shopify free themes
Starter Plan$4.99/month- Everything from the FREE PLAN
- Variant images (unlimited products)
- Only Shopify free themes
14-day free trialPro Plan$7.99/month- Everything from the STARTER PLAN
- Variant images bulk edit
- Group Products As Swatches
- Videos & models
- +1 more
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to ProductWiz Inc.
The most used product variants apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Infinite Options · ShopPad Inc. | 4% | 4.7 · 2,624 |
| GLO Color Swatch Variant Image · Globo Options | 3.2% | 4.9 · 1,902 |
| SC Product Options · Shop Circle | 3% | 4.6 · 1,255 |
| Optionize Product Options · BasicApps | 2.5% | 4.4 · 94 |
| Variant Option Product Options · Relentless Apps | 2.2% | 4.6 · 637 |
| Ymq Product Options, Variants · YMQ | 2% | 5.0 · 425 |
Often used with ProductWiz Inc.
What its brands run more often than Shopify brands over $5M do overall.
- GO Product Page Gallery + Zoom14.8% of its brands · 63.4x average
- Magic Zoom Plus14.8% of its brands · 14.8x average
- Hulk Contact Form Builder15.3% of its brands · 2.2x average
- Shopify Inbox20.8% of its brands · 2x average
- PageFly ✦ AI Page Builder22.9% of its brands · 1.8x average
What Shopify apps does ProductWiz Inc. make?
ProductWiz Inc. has 1 app on the Shopify App Store: Variant Image Wizard + Swatch.
How many Shopify brands use ProductWiz Inc.?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 236 (1.5%) run Variant Image Wizard + Swatch, #8 of 163 product variants apps by that count. Its share is highest among Toys, Kids & Baby (2.3%), Home & Living (2.3%) and Automotive (2.1%) brands.
What are the alternatives to ProductWiz Inc.?
The most used product variants apps among Shopify brands over $5M, after ProductWiz Inc.: Infinite Options (4%), GLO Color Swatch Variant Image (3.2%), SC Product Options (3%), Optionize Product Options (2.5%), Variant Option Product Options (2.2%) and Ymq Product Options, Variants (2%).
What do ProductWiz Inc.'s brands use alongside it?
Of the brands running ProductWiz Inc., 14.8% also run GO Product Page Gallery + Zoom, 14.8% also run Magic Zoom Plus, 15.3% also run Hulk Contact Form Builder, 20.8% also run Shopify Inbox and 22.9% also run PageFly ✦ AI Page Builder. Each is at least 1.8 times as common among them as across all brands over $5M.
How is Variant Image Wizard + Swatch rated?
Variant Image Wizard + Swatch is rated 4.7 out of 5 from 223 reviews on the Shopify App Store.
How much does ProductWiz Inc. cost?
Variant Image Wizard + Swatch has 3 plans on the Shopify App Store, from free to $7.99 a month. Variant Image Wizard + Swatch: Free Plan, Free; Starter Plan, $4.99/month; Pro Plan, $7.99/month.