Justuno is a Shopify app developer based in Fairfax, California with 2 apps on the Shopify App Store. It provides pop-up and visitor identification app for Shopify merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 337 (2.2%) run at least one of Justuno's apps, #6 of 141 pop-ups apps by that count. Its share is highest among Health & Wellness (3.4%), Beauty & Personal Care (3.1%) and Food & Beverage (2.9%) brands. Its most reviewed app, Pop‑Ups & Spotlight by Justuno, is rated 4.6 out of 5 from 668 reviews on the Shopify App Store. Plans across its apps run from $59 to $299 a month on the Shopify App Store.
Overview
Justuno sells software that helps online merchants turn site visitors into email and SMS subscribers. It combines popups with Spotlight visitor identification, and also offers testing, segmentation, and automation tools. It addresses the problem of capturing and identifying more of a store's traffic so merchants can reach those visitors again.
For Shopify brands
- Popups for email and SMS capture can be targeted by visitor behavior and timed with AI, using templates, flyouts, message bars and embedded promos.
- Spotlight identifies anonymous visitors and matches them to customer profiles, so more sessions can be reached by email and SMS.
- A/B testing, segmentation, quizzes, surveys and product recommendations run from one app installed from the Shopify App Store.
How it works
A brand starts with a free trial or books a demo. Justuno offers onboarding, education and strategic support to help launch campaigns, and the 20K Lite plan and larger plans on the App Store include white glove onboarding.
- Pricing
- The Shopify app has a free plan and four monthly Lite tiers by unique visitors: 10K at $59, 20K at $99, 50K at $199, and 100K at $299. Larger plans are available on the Justuno website.
Products
- Pop‑Ups & Spotlight by Justuno Shopify app for popups, website personalization, segmentation, and A/B testing in one.
- Popups Email and SMS popups that capture subscribers and learn from visitor interactions.
- Spotlight Visitor Identification Identifies anonymous visitors and matches them to customer profiles for email and SMS.
- Smart Timing Uses AI and real-time visitor behavior to decide when each popup shows.
- A/B Testing Tests copy, creative, offers and triggers, then applies the best-performing version automatically.
- Workflows Visual workflows that trigger onsite experiences and branch by visitor behavior.
Buyer notes
- Free white glove onboarding is included on the 20K, 50K and 100K Lite plans.
- Website offers a free trial and demo booking.
- Privacy & Consent tools are described as supporting GDPR and CCPA compliance strategies.
- Footer links to a SOC2 page and a Help Center.
From Justuno's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Pop‑Ups & Spotlight by Justuno
4.6 · 668 reviewsFree planPaid from $59/moOn 2.2% of brands over $5MLaunched 2013Pop-upsPopups, Website Personalization, Segmentation, & A/B Testing all in one. Boost the ROI of all your marketing efforts, from list growth to AOV, ROAS, and more.
Pricing
10K Lite Plan$59/monthor $637.20/year and save 10%- Up to 10k monthly unique visitors
- Capture more emails and SMS
- Free high performing templates
- Flyouts, message bars, embedded promos
- +1 more
14-day free trial20K Lite Plan$99/monthor $1,069.20/year and save 10%- Up to 20k monthly unique visitors
- Capture more emails and SMS
- Free high performing templates
- Flyouts, message bars, embedded promos
- +2 more
14-day free trial50K Lite Plan$199/monthor $2,149.20/year and save 10%- Up to 50k monthly unique visitors
- Capture more emails and SMS
- Free high performing templates
- Flyouts, message bars, embedded promos
- +2 more
14-day free trial100K Lite Plan$299/monthor $3,229.20/year and save 10%- Up to 100k monthly unique visitors
- Capture more emails and SMS
- Free high performing templates
- Flyouts, message bars, embedded promos
- +3 more
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Justuno
The most used pop-ups apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Alia | 6.3% | 4.6 · 114 |
| Octane AI | 3.3% | 4.7 · 209 |
| RH · RevenueHunt | 2.5% | 4.9 · 462 |
| CWILL Popup Email Marketing · CWILL INC | 2.4% | 4.9 · 7,721 |
| Wisepops | 2.3% | 4.9 · 71 |
| Pop Convert | 2.1% | 4.9 · 8,696 |
Often used with Justuno
What its brands run more often than Shopify brands over $5M do overall.
- Fairing Post Purchase Surveys14.8% of its brands · 3.1x average
- Postscript SMS Marketing18.7% of its brands · 3x average
- Rise Gift Cards & Store Credit11% of its brands · 2.7x average
- Alia15.4% of its brands · 2.5x average
- AppLovin19% of its brands · 2.4x average
What Shopify apps does Justuno make?
Justuno has 2 apps on the Shopify App Store: Pop‑Ups & Spotlight by Justuno and Justuno - Email & SMS Pop ups.
How many Shopify brands use Justuno?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 337 (2.2%) run at least one of Justuno's apps, #6 of 141 pop-ups apps by that count. Its share is highest among Health & Wellness (3.4%), Beauty & Personal Care (3.1%) and Food & Beverage (2.9%) brands.
What are the alternatives to Justuno?
The most used pop-ups apps among Shopify brands over $5M, after Justuno: Alia (6.3%), Octane AI (3.3%), RH (2.5%), CWILL Popup Email Marketing (2.4%), Wisepops (2.3%) and Pop Convert (2.1%).
What do Justuno's brands use alongside it?
Of the brands running Justuno, 14.8% also run Fairing Post Purchase Surveys, 18.7% also run Postscript SMS Marketing, 11% also run Rise Gift Cards & Store Credit, 15.4% also run Alia and 19% also run AppLovin. Each is at least 2.4 times as common among them as across all brands over $5M.
How is Pop‑Ups & Spotlight by Justuno rated?
Pop‑Ups & Spotlight by Justuno is rated 4.6 out of 5 from 668 reviews on the Shopify App Store.
How much does Justuno cost?
Plans across its apps run from $59 to $299 a month on the Shopify App Store. Pop‑Ups & Spotlight by Justuno: 10K Lite Plan, $59/month; 20K Lite Plan, $99/month; 50K Lite Plan, $199/month; 100K Lite Plan, $299/month.