BLOY is a Shopify app developer that makes BLOY Loyalty Points & Rewards, a loyalty and rewards app on the Shopify App Store. It provides a loyalty and rewards system for Shopify merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 16 (0.1%) run BLOY Loyalty Points & Rewards, #27 of 149 loyalty and rewards apps by that count. It is rated 5 out of 5 from 845 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. BLOY Loyalty Points & Rewards has 4 plans on the Shopify App Store, from free to $129 a month. Some plans add usage charges on top, listed with each plan.
Overview
BLOY sells a loyalty and rewards app for Shopify stores. Merchants use it to give customers points, VIP tiers and cart prompts, so shoppers have reasons to buy again. It shows rewards on the storefront, product page, cart and checkout.
For Shopify brands
- Customers earn points for purchases, reviews, referrals, birthdays, signups and social follows, and redeem them for discounts, free shipping or gifts.
- Points, VIP status and reward progress show on the product page, cart drawer, cart page, checkout and customer account page.
- The BLOY team migrates points balances, VIP tiers and customer history from an existing loyalty app at no cost on any plan.
How it works
BLOY installs from the Shopify App Store without code and works with 40+ themes. For merchants moving from another loyalty app, the BLOY team imports point balances, VIP tiers and earning rules. Paid plans include a 14-day free trial.
- Pricing
- There is a free plan for up to 200 orders a month. Paid plans are Launch $10, Growth $49 and Unlimited $129 a month, with extra orders billed per 100. Custom quotes are available for higher volumes. Paid plans have a 14-day free trial.
Products
- Points Customers earn points for purchases, reviews, referrals and birthdays, and redeem them for discounts, free shipping or gifts.
- VIP Program Up to 4 custom tiers with perks, visible progress, and tier status synced between POS and online.
- Order Booster Shows the gap to free shipping or a reward and suggests add-on products in the cart.
- BLOY Loyalty Points & Rewards Shopify App Store app that provides a loyalty rewards program for Shopify stores.
Integrations
Buyer notes
- Free migration of points balances, VIP tiers and customer history from another loyalty app, on any plan.
- 24/7 support on all plans; priority support on Growth and Unlimited.
- No setup fee; installs from the Shopify App Store and works with 40+ themes.
- Redeeming points at checkout requires Shopify Plus and the Unlimited plan.
From BLOY's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
On the Shopify App Store
BLOY Loyalty Points & Rewards
5.0 · 845 reviewsBuilt for ShopifyFree planPaid from $10/moOn 0.1% of brands over $5MLaunched 2024Loyalty and rewardsBLOY Loyalty helps you create a Shopify loyalty rewards program that boosts customer retention. Reward shoppers with points and grow lasting loyalty with ease.
Pricing
FREEFree- Up to 200 monthly orders
- Basic points program
- Basic loyalty widget & branding
- Automated email reward notifications
- +3 more
LAUNCH$10/month500 monthly orders
- Dedicated loyalty page
- Loyalty popup customization
- Birthday & review rewards
- Points expiration reminder
- +3 more
14-day free trialGROWTH$49/month1500 monthly orders
- Full VIP tiers program
- Order booster (e.g. 2x points)
- Advanced points program
- Points on product pages
- +4 more
14-day free trialUNLIMITED$129/month3000 monthly orders
- Loyalty hub (for signed-in customers)
- Redeem at checkout ( Shopify Plus)
- $1000 custom package
- 1-1 loyalty audit & consultant
- +4 more
14-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to BLOY
The most used loyalty and rewards apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Stamped Reviews & Loyalty · Stamped.io | 9.1% | 4.7 · 3,754 |
| Yotpo · Yotpo - L&R | 8.8% | 4.7 · 971 |
| Smile · Smile.io | 7.5% | 4.9 · 4,637 |
| Rivo | 3.2% | 4.7 · 1,440 |
| LoyaltyLion Loyalty Program · LoyaltyLion | 3.1% | 4.6 · 541 |
| Appstle Loyalty Program Reward · Appstle Loyalty | 2% | 5.0 · 1,437 |
Often used with BLOY
What its brands run more often than Shopify brands over $5M do overall.
- ShareThis Share Buttons93.8% of its brands · 123.3x average
- Judge.me Product Reviews App62.5% of its brands · 2x average
What Shopify apps does BLOY make?
BLOY has 1 app on the Shopify App Store: BLOY Loyalty Points & Rewards.
How many Shopify brands use BLOY?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 16 (0.1%) run BLOY Loyalty Points & Rewards, #27 of 149 loyalty and rewards apps by that count.
What are the alternatives to BLOY?
The most used loyalty and rewards apps among Shopify brands over $5M, after BLOY: Stamped Reviews & Loyalty (9.1%), Yotpo (8.8%), Smile (7.5%), Rivo (3.2%), LoyaltyLion Loyalty Program (3.1%) and Appstle Loyalty Program Reward (2%).
What do BLOY's brands use alongside it?
Of the brands running BLOY, 93.8% also run ShareThis Share Buttons and 62.5% also run Judge.me Product Reviews App. Each is at least 2.0 times as common among them as across all brands over $5M.
How is BLOY Loyalty Points & Rewards rated?
BLOY Loyalty Points & Rewards is rated 5 out of 5 from 845 reviews on the Shopify App Store.
How much does BLOY cost?
BLOY Loyalty Points & Rewards has 4 plans on the Shopify App Store, from free to $129 a month. Some plans add usage charges on top, listed with each plan. BLOY Loyalty Points & Rewards: FREE, Free; LAUNCH, $10/month (500 monthly orders); GROWTH, $49/month (1500 monthly orders); UNLIMITED, $129/month (3000 monthly orders).