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Wild

Refillable natural deodorants, lip balms, body and hand washes. Greater London, UK. Runs on Shopify Plus.

Wild is a Greater London, UK brand selling refillable natural deodorants, lip balms, body and hand washes on Shopify Plus. dtcmvp estimates its revenue across all channels at $100M to $150M a year. Its store lists 229 products, priced from $4 to $33. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 25 apps from the Shopify App Store across 11 categories. It spends about $5K to $7.5K a month on those apps.

Revenue

Total revenue · est.
$100M to $150M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
229
Counted on the storefront
Typical price
$4 to $33
Most products fall in this range

Product types as Wild files them in its own catalogue.

What Wild runs on Shopify

25 apps from the Shopify App Store, across 11 categories.

Other6Advertising & analytics4Affiliates & influencers4Email & SMS marketing3Search, upsell & discovery2Helpdesk1Shipping, returns & order tracking1Product reviews1Loyalty, store credit & gift cards1Page building1Subscriptions1

Estimated app spend: about $5K to $7.5K a month.

See which 25 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Wild sells

Direct, wearewild.comAmazonWholesale

Competitors

  1. both sell natural deodorant and body wash

  2. both sell deodorant and body wash

  3. both sell body and hand wash

  4. both sell refillable-style deodorant and body wash

  5. both sell eco hand soap and body wash

  6. both sell natural deodorant and soap

  7. both sell eco body and hand wash

  8. both sell natural deodorant

  9. both sell natural soap with eco pitch

  10. both sell plastic-free body wash and deodorant

how we pick competitors

What is Wild's revenue?

dtcmvp estimates Wild's revenue across all channels at $100M to $150M a year.

What apps does Wild use on Shopify?

Wild runs 25 apps from the Shopify App Store across 11 categories: Other, Search, upsell & discovery, Advertising & analytics, Email & SMS marketing, Helpdesk, Affiliates & influencers, Shipping, returns & order tracking, Product reviews, Loyalty, store credit & gift cards, Page building, Subscriptions.

Who are Wild's competitors?

The Shopify brands closest to Wild are SALT & STONE, Saltair, Raw Sugar, Nécessaire and ATTITUDE.

Updated 2026-10-29. Method notes and every source: how we count →