Tom's of Maine logo

Tom's of Maine

Toothpaste, deodorant, body care, and baby care products. Kennebunk, Maine. Runs on Shopify Plus.

Tom's of Maine is a Kennebunk, Maine brand selling toothpaste, deodorant, body care, and baby care products on Shopify Plus. Its store lists 78 products, mostly toothpaste, deodorant and toothbrush, priced from $4 to $23. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 7 apps from the Shopify App Store across 5 categories. It spends about $3K to $3.5K a month on those apps.

The store

Products listed
78
Counted on the storefront
Typical price
$4 to $23
Most products fall in this range
Toothpaste22Deodorant10Toothbrush9Bar Soap9Kids Toothpaste5Mouthwash4

Product types as Tom's of Maine files them in its own catalogue.

What Tom's of Maine runs on Shopify

7 apps from the Shopify App Store, across 5 categories.

Search, upsell & discovery3Email & SMS marketing1Product reviews1Affiliates & influencers1Helpdesk1

Estimated app spend: about $3K to $3.5K a month.

See which 7 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Tom's of Maine sells

Direct, tomsofmaine.comRetailAmazonWholesale

Competitors

  1. Desert Essence

    both natural toothpaste and personal care

  2. Carpe

    both deodorant everyday essentials

  3. both natural deodorant and body wash

  4. MooGoo

    both natural toothpaste and family care

  5. both natural soap and toothpaste

  6. both natural deodorant brands

  7. EO Products

    both natural soap, low price

  8. both natural family household care

  9. both affordable natural wash products

  10. both natural bar soap

how we pick competitors

What apps does Tom's of Maine use on Shopify?

Tom's of Maine runs 7 apps from the Shopify App Store across 5 categories: Email & SMS marketing, Product reviews, Search, upsell & discovery, Affiliates & influencers, Helpdesk.

Who are Tom's of Maine's competitors?

The Shopify brands closest to Tom's of Maine are Desert Essence, Carpe, Wild, MooGoo and Dr. Bronner's.

Updated 2026-10-22. Method notes and every source: how we count →