rhode logo

rhode

Skincare and lip products. North Brunswick Township, New Jersey. Runs on Shopify Plus.

rhode is a North Brunswick Township, New Jersey brand selling skincare and lip products on Shopify Plus. dtcmvp estimates its online storefront sells $100M to $150M a year, ranking it #123 of the 14,859 Shopify brands over $5M that dtcmvp tracks. Its store lists 112 products, mostly lip treatment, blush and lip makeup, priced from $8 to $72. It sells direct and through retail and wholesale. It employs 51 to 200 people and runs 20 apps from the Shopify App Store across 9 categories. It spends about $12.5K to $15K a month on those apps and added 7 in the last year.

Revenue

Online storefront sales · est.
$100M to $150M
dtcmvp estimateconfidence A#123 of 14,859 Shopify brands over $5Mhow we count

The store

Products listed
112
Counted on the storefront
Typical price
$8 to $72
Most products fall in this range
Lip Treatment22Blush18Lip Makeup16Skin Care10Bronzer8Essence5

Product types as rhode files them in its own catalogue.

What rhode runs on Shopify

20 apps from the Shopify App Store, across 9 categories.

Other6Email & SMS marketing3Search, upsell & discovery3Shipping, returns & order tracking2Product reviews2Affiliates & influencers1Helpdesk1Subscriptions1Advertising & analytics1

Estimated app spend: about $12.5K to $15K a month. 7 apps added in the last year.

Seen running on the storefront: impact.com Affiliate Marketing, Klaviyo, Okendo, Postscript SMS Marketing, Recharge Subscriptions App, Triple Whale.

See which 20 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where rhode sells

Direct, rhodeskin.comRetailWholesale

What is rhode's revenue?

dtcmvp estimates rhode's online storefront sells $100M to $150M a year, ranking it #123 of the 14,859 Shopify brands over $5M that dtcmvp tracks.

What apps does rhode use on Shopify?

rhode runs 20 apps from the Shopify App Store across 9 categories: Shipping, returns & order tracking, Email & SMS marketing, Other, Search, upsell & discovery, Affiliates & influencers, Helpdesk, Product reviews, Subscriptions, Advertising & analytics. Seen running on its storefront: impact.com Affiliate Marketing, Klaviyo, Okendo, Postscript SMS Marketing, Recharge Subscriptions App, Triple Whale.

Updated 2026-06-20. Method notes and every source: how we count →