OPI is a US brand selling nail polishes, gels, nail care systems, and nail art on Shopify. dtcmvp estimates its revenue across all channels at $200M to $250M a year. It sells direct and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 5 apps from the Shopify App Store across 4 categories. It added 1 in the last year.
Revenue
What OPI runs on Shopify
5 apps from the Shopify App Store, across 4 categories.
1 app added in the last year.
Bazaarvoice Ratings & ReviewsCounted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where OPI sells
Competitors
nail strips and nail care
professional-channel beauty brand
fashion-forward cosmetic accessory like nails/tattoos
color cosmetics trend-driven
makeup and beauty for women
women's beauty with makeup
professional channel beauty
- Biologique Recherche
professional beauty brand
professional-channel beauty
cosmetic color/tan products
What is OPI's revenue?
dtcmvp estimates OPI's revenue across all channels at $200M to $250M a year.
What apps does OPI use on Shopify?
OPI runs 5 apps from the Shopify App Store across 4 categories: Advertising & analytics, Search, upsell & discovery, Email & SMS marketing, Product reviews. Seen running on its storefront: Bazaarvoice Ratings & Reviews.
Who are OPI's competitors?
The Shopify brands closest to OPI are Color Street, Colorescience, Inkbox, TIRTIR and rhode.