Obagi
Skincare for fine lines, wrinkles, dark spots, and hyperpigmentation. Long Beach, California. Runs on Shopify Plus.
Obagi is a Long Beach, California brand selling skincare for fine lines, wrinkles, dark spots, and hyperpigmentation on Shopify Plus. dtcmvp estimates its revenue across all channels at $150M to $200M a year. Its store lists 101 products, mostly serums & treatments, exfoliants and hydrators & moisturizers, priced from $30 to $324. It sells direct and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 18 apps from the Shopify App Store across 10 categories. It spends about $20K to $22.5K a month on those apps and added 6 in the last year.
Revenue
The store
Product types as Obagi files them in its own catalogue.
What Obagi runs on Shopify
18 apps from the Shopify App Store, across 10 categories.
Estimated app spend: about $20K to $22.5K a month. 6 apps added in the last year.
Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where Obagi sells
What is Obagi's revenue?
dtcmvp estimates Obagi's revenue across all channels at $150M to $200M a year.
What apps does Obagi use on Shopify?
Obagi runs 18 apps from the Shopify App Store across 10 categories: Email & SMS marketing, Affiliates & influencers, Other, Loyalty, store credit & gift cards, Helpdesk, Advertising & analytics, Shipping, returns & order tracking, Product reviews, Subscriptions, Search, upsell & discovery.