Icebreaker logo

Icebreaker

Clothing and accessories for men, women, and kids. Greensboro, NC. Runs on Shopify Plus.

Icebreaker is a Greensboro, NC brand selling clothing and accessories for men, women, and kids on Shopify Plus. Its store lists 851 products, mostly socks, base layers and short sleeve tops, priced from $23 to $270. It sells direct and through retail and wholesale and sells on Amazon. It employs 201 to 500 people and runs 10 apps from the Shopify App Store across 6 categories. It spends about $500 to $1K a month on those apps.

The store

Products listed
851
Counted on the storefront
Typical price
$23 to $270
Most products fall in this range
Socks118Base layers110Short sleeve tops103Base layer tops76Jackets & vests67Underwear55

Product types as Icebreaker files them in its own catalogue.

What Icebreaker runs on Shopify

10 apps from the Shopify App Store, across 6 categories.

Other5Shipping, returns & order tracking1Loyalty, store credit & gift cards1Product reviews1Search, upsell & discovery1Advertising & analytics1

Estimated app spend: about $500 to $1K a month.

Seen running on the storefront:Klarna On‑Site MessagingYotpo
See which 10 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Icebreaker sells

Direct, icebreaker.comRetailAmazonWholesale

Competitors

  1. Helly Hansen AU

    both technical base layers and fleece for outdoors

  2. both base layers and fleece for athletes

  3. both outdoor apparel for men and women

  4. both premium outdoor apparel with sustainability

  5. both baselayers and thermal wear

  6. both outdoor brands with fleece and jackets

  7. both outdoor apparel and fleece

  8. Eric Bompard

    both natural-fibre knitwear

  9. 686

    both technical outdoor apparel

  10. both socks and underwear for active people

how we pick competitors

What apps does Icebreaker use on Shopify?

Icebreaker runs 10 apps from the Shopify App Store across 6 categories: Other, Shipping, returns & order tracking, Loyalty, store credit & gift cards, Product reviews, Search, upsell & discovery, Advertising & analytics. Seen running on its storefront: Klarna On‑Site Messaging, Yotpo.

Who are Icebreaker's competitors?

The Shopify brands closest to Icebreaker are Helly Hansen AU, Spyder, Stio, Patagonia and 32 Degrees.

Updated 2026-10-22. Method notes and every source: how we count →