Boden logo

Boden

Women's and children's clothing. London, England. Runs on Shopify Plus.

Boden is #18 of the 15,394 Shopify brands over $5M that dtcmvp tracks by online storefront sales, at an estimated $350M to $400M a year. It is a London, England brand selling women's and children's clothing on Shopify Plus. Its store lists 5,000+ products, priced from $13 to $149. It sells direct and through retail and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 10 apps from the Shopify App Store across 4 categories. It spends about $5K to $7.5K a month on those apps and added 5 in the last year.

Revenue

Online storefront sales · est.
$350M to $400M
dtcmvp estimateconfidence A#18 of 15,394 Shopify brands over $5Mhow we count

The store

Products listed
5,000+
Counted on the storefront
Typical price
$13 to $149
Most products fall in this range

Product types as Boden files them in its own catalogue.

What Boden runs on Shopify

10 apps from the Shopify App Store, across 4 categories.

Other6Advertising & analytics2Search, upsell & discovery1Email & SMS marketing1

Estimated app spend: about $5K to $7.5K a month. 5 apps added in the last year.

Seen running on the storefront: Swym Back in Stock Alerts, Swym Wishlist Plus.

See which 10 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Boden sells

Direct, boden.comRetailAmazonWholesale

What is Boden's revenue?

dtcmvp estimates Boden's online storefront sells $350M to $400M a year, ranking it #18 of the 15,394 Shopify brands over $5M that dtcmvp tracks.

What apps does Boden use on Shopify?

Boden runs 10 apps from the Shopify App Store across 4 categories: Other, Advertising & analytics, Search, upsell & discovery, Email & SMS marketing. Seen running on its storefront: Swym Back in Stock Alerts, Swym Wishlist Plus.

Updated 2026-06-21. Method notes and every source: how we count →