Benetton logo

Benetton

Clothing for women, men, boys, girls and babies. Veneto.

Benetton is a Veneto brand selling clothing for women, men, boys, girls and babies on Shopify. dtcmvp estimates its revenue across all channels at $850M to $900M a year. Its store lists 4,385 products, priced from $10 to $100. It sells direct and through retail and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 13 apps from the Shopify App Store across 6 categories. It spends about $22.5K to $25K a month on those apps.

Revenue

Total revenue · est.
$850M to $900M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
4,385
Counted on the storefront
Typical price
$10 to $100
Most products fall in this range

Product types as Benetton files them in its own catalogue.

What Benetton runs on Shopify

13 apps from the Shopify App Store, across 6 categories.

Other6Email & SMS marketing3Shipping, returns & order tracking1Search, upsell & discovery1Affiliates & influencers1Advertising & analytics1

Estimated app spend: about $22.5K to $25K a month.

Seen running on the storefront:KlaviyoSwym Back in Stock Alerts
See which 13 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Benetton sells

Direct, benetton.comRetailAmazonWholesale

Competitors

  1. GAP (International)

    family clothing with kids and baby

  2. European casual brand

  3. knitwear and baby clothing

  4. Boden$350M to $400M

    knitwear and children's clothing

  5. European casual outerwear

  6. family clothing

  7. Italian family fashion

  8. knitwear and casual clothing

  9. European fashion brand

  10. European fashion for family

how we pick competitors

What is Benetton's revenue?

dtcmvp estimates Benetton's revenue across all channels at $850M to $900M a year.

What apps does Benetton use on Shopify?

Benetton runs 13 apps from the Shopify App Store across 6 categories: Shipping, returns & order tracking, Other, Search, upsell & discovery, Email & SMS marketing, Affiliates & influencers, Advertising & analytics. Seen running on its storefront: Klaviyo, Swym Back in Stock Alerts.

Who are Benetton's competitors?

The Shopify brands closest to Benetton are GAP (International), Lacoste, Armor-lux, Boden and Napapijri.

Updated 2026-10-22. Method notes and every source: how we count →