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Patagonia

Apparel, footwear, hats, beanies, sun masks, and books for women and men. Torquay, Victoria. Runs on Shopify Plus.

Patagonia is a Torquay, Victoria brand selling apparel, footwear, hats, beanies, sun masks, and books for women and men on Shopify Plus. Its store lists 1,664 products, mostly tops - l/s,l/s pullovers, tops - s/s,s/s pullovers and bottoms - short,shorts, priced from $60 to $630. It sells direct and through retail and wholesale and is not on Amazon. It employs 1,001 to 5,000 people and runs 18 apps from the Shopify App Store across 7 categories. It spends about $25K to $30K a month on those apps.

The store

Products listed
1,664
Counted on the storefront
Typical price
$60 to $630
Most products fall in this range
Tops - L/S,L/S Pullovers182Tops - S/S,S/S Pullovers129Bottoms - Short,Shorts127Non-Insulated,Jackets105Medium,Jackets99Non-Apparel,Hats99

Product types as Patagonia files them in its own catalogue.

What Patagonia runs on Shopify

18 apps from the Shopify App Store, across 7 categories.

Other8Search, upsell & discovery3Email & SMS marketing2Product reviews2Affiliates & influencers1Shipping, returns & order tracking1Helpdesk1

Estimated app spend: about $25K to $30K a month.

Seen running on the storefront:Elevar Conversion TrackingKlaviyoYotpoZendesk
See which 18 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Patagonia sells

Direct, patagonia.com.auRetailAmazonWholesale

Competitors

  1. outdoor apparel for family

  2. Helly Hansen AU

    technical outdoor jackets and fleece

  3. outdoor gear and fleece

  4. merino outdoor layers

  5. premium outerwear

  6. surf wetsuits and outdoor

  7. wetsuits and surf apparel

  8. technical jackets and fleece

  9. performance outdoor apparel

  10. premium casual outdoor fleece

how we pick competitors

What apps does Patagonia use on Shopify?

Patagonia runs 18 apps from the Shopify App Store across 7 categories: Other, Affiliates & influencers, Email & SMS marketing, Shipping, returns & order tracking, Search, upsell & discovery, Product reviews, Helpdesk. Seen running on its storefront: Elevar Conversion Tracking, Klaviyo, Yotpo, Zendesk.

Who are Patagonia's competitors?

The Shopify brands closest to Patagonia are Eddie Bauer, Helly Hansen AU, Cotopaxi, Icebreaker and Canada Goose.

Updated 2026-10-22. Method notes and every source: how we count →