Rip Curl logo

Rip Curl

Surf apparel, wetsuits, bikinis, boardshorts, tide watches for men, women and kids. San Clemente, California. Runs on Shopify Plus.

Rip Curl is a San Clemente, California brand selling surf apparel, wetsuits, bikinis, boardshorts, tide watches for men, women and kids on Shopify Plus. dtcmvp estimates its revenue across all channels at $300M to $350M a year. Its store lists 2,450 products, priced from $23 to $280. It sells direct and through retail and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 33 apps from the Shopify App Store across 7 categories. It spends about $5K to $7.5K a month on those apps.

Revenue

Total revenue · est.
$300M to $350M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
2,450
Counted on the storefront
Typical price
$23 to $280
Most products fall in this range

Product types as Rip Curl files them in its own catalogue.

What Rip Curl runs on Shopify

33 apps from the Shopify App Store, across 7 categories.

Other18Email & SMS marketing4Product reviews3Search, upsell & discovery3Shipping, returns & order tracking2Helpdesk2Loyalty, store credit & gift cards1

Estimated app spend: about $5K to $7.5K a month.

Seen running on the storefront:KlaviyoLoop Returns & ExchangesYotpo
See which 33 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Rip Curl sells

Direct, ripcurl.comRetailAmazonWholesale

Competitors

  1. surf apparel, boardshorts and wetsuits

  2. surf and snow apparel and wetsuits

  3. surf/skate lifestyle apparel

  4. North Sails

    water sports apparel

  5. shorts and swim trunks

  6. fishing/outdoor apparel for athletes

  7. action sports apparel

  8. outdoor and wetsuit apparel

  9. casual performance apparel for men

  10. Helly Hansen AU

    outdoor sports apparel

how we pick competitors

What is Rip Curl's revenue?

dtcmvp estimates Rip Curl's revenue across all channels at $300M to $350M a year.

What apps does Rip Curl use on Shopify?

Rip Curl runs 33 apps from the Shopify App Store across 7 categories: Other, Email & SMS marketing, Shipping, returns & order tracking, Product reviews, Search, upsell & discovery, Helpdesk, Loyalty, store credit & gift cards. Seen running on its storefront: Klaviyo, Loop Returns & Exchanges, Yotpo.

Who are Rip Curl's competitors?

The Shopify brands closest to Rip Curl are Billabong, O'Neill, Volcom, North Sails and Chubbies Shorts.

Updated 2026-10-29. Method notes and every source: how we count →