Billabong logo

Billabong

Surf and lifestyle apparel for men, women, and kids. New York, New York. Runs on Shopify Plus.

Billabong is a New York, New York brand selling surf and lifestyle apparel for men, women, and kids on Shopify Plus. Its store lists 2,434 products, mostly mens - tee, womens - bikini bottom and mens - boardshort, priced from $17 to $100. It sells direct and through retail and wholesale and sells on Amazon. It employs 10,001+ people and runs 27 apps from the Shopify App Store across 9 categories. It spends about $22.5K to $25K a month on those apps.

The store

Products listed
2,434
Counted on the storefront
Typical price
$17 to $100
Most products fall in this range
Mens - Tee328Womens - Bikini Bottom129Mens - Boardshort128Womens - Dress128Womens - Bikini Top123Mens - Hat120

Product types as Billabong files them in its own catalogue.

What Billabong runs on Shopify

27 apps from the Shopify App Store, across 9 categories.

Other6Search, upsell & discovery5Email & SMS marketing4Shipping, returns & order tracking3Advertising & analytics2Affiliates & influencers2Helpdesk2Loyalty, store credit & gift cards2Product reviews1

Estimated app spend: about $22.5K to $25K a month.

Seen running on the storefront:Gorgiasimpact.com Affiliate MarketingKlaviyoLoop Returns & ExchangesNostoSmileYotpo
See which 27 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Billabong sells

Direct, billabong.comRetailAmazonWholesale

Competitors

  1. surf apparel and boardshorts

  2. surf swimwear and wetsuits

  3. surf/skate hoodies and tees

  4. swim trunks and shorts

  5. North Sails

    swim shorts and tees

  6. casual graphic tees

  7. California boardshorts and hoodies

  8. graphic tees and hoodies

  9. affordable trend apparel for family

  10. outdoor/wetsuit apparel

how we pick competitors

What apps does Billabong use on Shopify?

Billabong runs 27 apps from the Shopify App Store across 9 categories: Search, upsell & discovery, Email & SMS marketing, Other, Advertising & analytics, Shipping, returns & order tracking, Affiliates & influencers, Helpdesk, Loyalty, store credit & gift cards, Product reviews. Seen running on its storefront: Gorgias, impact.com Affiliate Marketing, Klaviyo, Loop Returns & Exchanges, Nosto, Smile, Yotpo.

Who are Billabong's competitors?

The Shopify brands closest to Billabong are Rip Curl, O'Neill, Volcom, Chubbies Shorts and North Sails.

Updated 2026-10-29. Method notes and every source: how we count →