Stio logo

Stio

Jackets, fleece, insulation, baselayers, and pants for men, women, and kids. Jackson, Wyoming. Runs on Shopify Plus.

Stio is a Jackson, Wyoming brand selling jackets, fleece, insulation, baselayers, and pants for men, women, and kids on Shopify Plus. Its store lists 447 products, priced from $40 to $469. It sells direct and through retail and wholesale. It employs 201 to 500 people and runs 19 apps from the Shopify App Store across 8 categories. It spends about $70K to $75K a month on those apps.

The store

Products listed
447
Counted on the storefront
Typical price
$40 to $469
Most products fall in this range

Product types as Stio files them in its own catalogue.

What Stio runs on Shopify

19 apps from the Shopify App Store, across 8 categories.

Other5Search, upsell & discovery4Helpdesk3Shipping, returns & order tracking2Affiliates & influencers2Email & SMS marketing1Advertising & analytics1Product reviews1

Estimated app spend: about $70K to $75K a month.

Seen running on the storefront:Algolia AI Search & DiscoveryElevar Conversion TrackingGladlyKlaviyoRedoTriple WhaleYotpo
See which 19 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Stio sells

Direct, stio.comRetailWholesale

Competitors

  1. outdoor jackets and fleece

  2. outdoor apparel and packs

  3. outdoor-lifestyle apparel

  4. 686

    snow and outdoor apparel

  5. outdoor jackets and packs

  6. ski and mountain apparel

  7. Fusalp

    ski and base layers

  8. outdoor apparel for men, women, kids

  9. outdoor apparel and footwear

  10. outdoor jackets and layers

how we pick competitors

What apps does Stio use on Shopify?

Stio runs 19 apps from the Shopify App Store across 8 categories: Search, upsell & discovery, Other, Shipping, returns & order tracking, Helpdesk, Affiliates & influencers, Email & SMS marketing, Advertising & analytics, Product reviews. Seen running on its storefront: Algolia AI Search & Discovery, Elevar Conversion Tracking, Gladly, Klaviyo, Redo, Triple Whale, Yotpo.

Who are Stio's competitors?

The Shopify brands closest to Stio are Finisterre, Cotopaxi, Toad&Co, 686 and Filson.

Updated 2026-10-29. Method notes and every source: how we count →