Stance logo

Stance

Socks, underwear and apparel. New York, New York. Runs on Shopify Plus.

Stance is a New York, New York brand selling socks, underwear and apparel on Shopify Plus. Its store lists 2,150 products, mostly socks, tops and underwear, priced from $9 to $50. It sells direct and through retail and wholesale and sells on Amazon. It employs 201 to 500 people and runs 21 apps from the Shopify App Store across 9 categories. It spends about $1.5K to $2K a month on those apps.

The store

Products listed
2,150
Counted on the storefront
Typical price
$9 to $50
Most products fall in this range
socks1,755tops173underwear157bottoms37headwear16accessories5

Product types as Stance files them in its own catalogue.

What Stance runs on Shopify

21 apps from the Shopify App Store, across 9 categories.

Other6Shipping, returns & order tracking3Advertising & analytics3Helpdesk2Subscriptions2Search, upsell & discovery2Email & SMS marketing1Loyalty, store credit & gift cards1Product reviews1

Estimated app spend: about $1.5K to $2K a month.

See which 21 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Stance sells

Direct, stance.comRetailAmazonWholesale

Competitors

  1. socks and thermal basics

  2. baselayers and socks

  3. underwear and basics

  4. boxer briefs and performance tees

  5. athletic sportswear

  6. Le Coq Sportif

    athletic and lifestyle apparel

  7. lifestyle apparel with socks

  8. lifestyle apparel with socks

  9. graphic tees and socks

  10. graphic tees

how we pick competitors

What apps does Stance use on Shopify?

Stance runs 21 apps from the Shopify App Store across 9 categories: Other, Shipping, returns & order tracking, Helpdesk, Email & SMS marketing, Advertising & analytics, Subscriptions, Search, upsell & discovery, Loyalty, store credit & gift cards, Product reviews.

Who are Stance's competitors?

The Shopify brands closest to Stance are Heat Holders, 32 Degrees, Organic Basics, Cuts Clothing and Kappa.

Updated 2026-10-22. Method notes and every source: how we count →