Hanky Panky logo

Hanky Panky

Underwear, lingerie, and thongs for women. New York, New York. Founded 1977. Runs on Shopify Plus.

Hanky Panky is a New York, New York brand, founded in 1977, selling underwear, lingerie, and thongs for women on Shopify Plus. Its store lists 682 products, mostly thong, panty and boyshort, priced from $15 to $85. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 16 apps from the Shopify App Store across 9 categories. It spends about $12.5K to $15K a month on those apps.

The store

Products listed
682
Counted on the storefront
Typical price
$15 to $85
Most products fall in this range
THONG281PANTY157Boyshort63SWIM62Swimwear24BRALETTE19

Product types as Hanky Panky files them in its own catalogue.

What Hanky Panky runs on Shopify

16 apps from the Shopify App Store, across 9 categories.

Affiliates & influencers3Other3Email & SMS marketing2Loyalty, store credit & gift cards2Search, upsell & discovery2Helpdesk1Shipping, returns & order tracking1Advertising & analytics1Product reviews1

Estimated app spend: about $12.5K to $15K a month.

Seen running on the storefront:GorgiasKlaviyoLoop Returns & ExchangesMicrosoft ClarityYotpo
See which 16 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Hanky Panky sells

Direct, hankypanky.comAmazonWholesale

Competitors

  1. HUHA

    thongs, bralettes, multi-packs

  2. bralettes, panties, thongs

  3. organic cotton underwear and thongs

  4. thongs, bralettes, underwear

  5. underwear, thongs, bras

  6. bralettes, panties, lingerie

  7. bras, panties, bralettes

  8. Thigh Society

    thongs and briefs

  9. thongs and lingerie

  10. comfort underwear for women and men

how we pick competitors

What apps does Hanky Panky use on Shopify?

Hanky Panky runs 16 apps from the Shopify App Store across 9 categories: Affiliates & influencers, Email & SMS marketing, Other, Loyalty, store credit & gift cards, Helpdesk, Shipping, returns & order tracking, Advertising & analytics, Search, upsell & discovery, Product reviews. Seen running on its storefront: Gorgias, Klaviyo, Loop Returns & Exchanges, Microsoft Clarity, Yotpo.

Who are Hanky Panky's competitors?

The Shopify brands closest to Hanky Panky are HUHA, EBY, Cou Cou Intimates, True & Co and Negative.

Updated 2026-10-22. Method notes and every source: how we count →