True & Co logo

True & Co

Women's bras and underwear. New York, New York.

True & Co is a New York, New York brand selling women's bras and underwear on Shopify. Its store lists 42 products, mostly wireless bras, bralettes and thong, priced from $11 to $49. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 3 apps from the Shopify App Store across 3 categories.

The store

Products listed
42
Counted on the storefront
Typical price
$11 to $49
Most products fall in this range
Wireless Bras23Bralettes13Thong3Bikini2Hipster1

Product types as True & Co files them in its own catalogue.

What True & Co runs on Shopify

3 apps from the Shopify App Store, across 3 categories.

Email & SMS marketing1Shipping, returns & order tracking1Loyalty, store credit & gift cards1
See which 3 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where True & Co sells

Direct, trueandco.comAmazonWholesale

Competitors

  1. Harper Wilde

    bralettes and wireless bras

  2. wire-free bras

  3. bras and underwear basics

  4. Nala

    bras and bralettes

  5. Truekind Bras & Underwear

    comfort bras

  6. bras and underwear

  7. bras, bralettes, panties

  8. HUHA

    underwear and bralettes

  9. bras and panties

  10. Stringys

    invisible underwear

how we pick competitors

What apps does True & Co use on Shopify?

True & Co runs 3 apps from the Shopify App Store across 3 categories: Email & SMS marketing, Shipping, returns & order tracking, Loyalty, store credit & gift cards.

Who are True & Co's competitors?

The Shopify brands closest to True & Co are Harper Wilde, EBY, Cou Cou Intimates, Nala and Truekind Bras & Underwear.

Updated 2026-10-29. Method notes and every source: how we count →