Underoutfit logo

Underoutfit

Bras, underwear, and shapewear. New York, New York. Runs on Shopify Plus.

Underoutfit is a New York, New York brand selling bras, underwear, and shapewear on Shopify Plus. Its store lists 407 products, mostly panties, bra and shapewear, priced from $15 to $65. It sells direct and sells on Amazon. It employs 11 to 50 people and runs 25 apps from the Shopify App Store across 10 categories. It spends about $30K to $35K a month on those apps.

The store

Products listed
407
Counted on the storefront
Typical price
$15 to $65
Most products fall in this range
Panties147Bra141Shapewear39Cami24Sports_Bra21Leggings14

Product types as Underoutfit files them in its own catalogue.

What Underoutfit runs on Shopify

25 apps from the Shopify App Store, across 10 categories.

Affiliates & influencers4Search, upsell & discovery4Product reviews4Page building3Other3Loyalty, store credit & gift cards2Advertising & analytics2Helpdesk1Email & SMS marketing1Shipping, returns & order tracking1

Estimated app spend: about $30K to $35K a month.

See which 25 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Underoutfit sells

Direct, underoutfit.comAmazon

Competitors

  1. Truekind Bras & Underwear

    bras and underwear for comfort

  2. Nala

    bras and underwear

  3. Harper Wilde

    comfort bras and underwear

  4. bras and underwear

  5. SheCurve

    bras and shapewear

  6. shapewear and bras

  7. seamless bras

  8. bras with fit focus

  9. Liberare

    comfort front-close bras

  10. shapewear

how we pick competitors

What apps does Underoutfit use on Shopify?

Underoutfit runs 25 apps from the Shopify App Store across 10 categories: Page building, Affiliates & influencers, Search, upsell & discovery, Other, Loyalty, store credit & gift cards, Helpdesk, Product reviews, Email & SMS marketing, Advertising & analytics, Shipping, returns & order tracking.

Who are Underoutfit's competitors?

The Shopify brands closest to Underoutfit are Truekind Bras & Underwear, Nala, Harper Wilde, True & Co and SheCurve.

Updated 2026-10-22. Method notes and every source: how we count →