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Negative

Women's bras, underwear, thongs and loungewear. Southampton, New York. Founded 2014. Runs on Shopify Plus.

Negative is a Southampton, New York brand, founded in 2014, selling women's bras, underwear, thongs and loungewear on Shopify Plus. Its store lists 819 products, mostly underwear, non-wire bra and wired bra, priced from $27 to $198. It sells direct and through retail and wholesale. It employs 11 to 50 people and runs 20 apps from the Shopify App Store across 8 categories. It spends about $170K to $175K a month on those apps.

The store

Products listed
819
Counted on the storefront
Typical price
$27 to $198
Most products fall in this range
Underwear227Non-Wire Bra151Wired Bra18Robe3Socks1Bodysuit1

Product types as Negative files them in its own catalogue.

What Negative runs on Shopify

20 apps from the Shopify App Store, across 8 categories.

Other6Shipping, returns & order tracking3Email & SMS marketing3Advertising & analytics3Affiliates & influencers2Loyalty, store credit & gift cards1Helpdesk1Product reviews1

Estimated app spend: about $170K to $175K a month.

Seen running on the storefront:Blotout EdgeTagElevar Conversion TrackingGorgiasimpact.com Affiliate MarketingIntelligemsKlaviyoOkendoSignifyd
See which 20 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Negative sells

Direct, negativeunderwear.comRetailWholesale

Competitors

  1. minimal wireless bras and underwear

  2. Harper Wilde

    modern bralettes and underwear

  3. HUHA

    underwear, bralettes, loungewear

  4. organic basics underwear

  5. bralettes and loungewear

  6. thongs and bralettes

  7. modern bras and panties

  8. modern lingerie and loungewear

  9. modern bras and underwear

  10. Nala

    bras, underwear, bralettes

how we pick competitors

What apps does Negative use on Shopify?

Negative runs 20 apps from the Shopify App Store across 8 categories: Shipping, returns & order tracking, Email & SMS marketing, Advertising & analytics, Other, Loyalty, store credit & gift cards, Affiliates & influencers, Helpdesk, Product reviews. Seen running on its storefront: Blotout EdgeTag, Elevar Conversion Tracking, Gorgias, impact.com Affiliate Marketing, Intelligems, Klaviyo, Okendo, Signifyd.

Who are Negative's competitors?

The Shopify brands closest to Negative are True & Co, Harper Wilde, HUHA, Cou Cou Intimates and Cosabella.

Updated 2026-10-29. Method notes and every source: how we count →