Design Essentials logo

Design Essentials

Hair care solutions and professional and textured hair care products. Decatur, Georgia. Founded 1990. Runs on Shopify Plus.

Design Essentials is a Decatur, Georgia brand, founded in 1990, selling hair care solutions and professional and textured hair care products on Shopify Plus. Its store lists 71 products, mostly haircare, priced from $10 to $76. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 8 apps from the Shopify App Store across 4 categories. It spends about $5K to $7.5K a month on those apps.

The store

Products listed
71
Counted on the storefront
Typical price
$10 to $76
Most products fall in this range
Haircare71

Product types as Design Essentials files them in its own catalogue.

What Design Essentials runs on Shopify

8 apps from the Shopify App Store, across 4 categories.

Other4Search, upsell & discovery2Email & SMS marketing1Product reviews1

Estimated app spend: about $5K to $7.5K a month.

Seen running on the storefront:KlaviyoYotpo
See which 8 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Design Essentials sells

Direct, designessentials.comRetailAmazonWholesale

Competitors

  1. Miss Jessie's Products

    textured hair care and edge control

  2. Taliah Waajid Brand

    textured hair products

  3. Jamaican Mango & Lime

    textured hair products

  4. relaxer and textured care

  5. Aphogee

    textured treatments

  6. textured hair care

  7. curly hair products

  8. natural hair care

  9. Aunt Jackie's Curls & Coils

    textured styling

  10. textured hair

how we pick competitors

What apps does Design Essentials use on Shopify?

Design Essentials runs 8 apps from the Shopify App Store across 4 categories: Other, Search, upsell & discovery, Email & SMS marketing, Product reviews. Seen running on its storefront: Klaviyo, Yotpo.

Who are Design Essentials's competitors?

The Shopify brands closest to Design Essentials are Miss Jessie's Products, Taliah Waajid Brand, Jamaican Mango & Lime, Creme of Nature and Aphogee.

Updated 2026-10-22. Method notes and every source: how we count →