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Pattern Beauty

Hair care products for natural hair designed for curly, coily & tight-textured hair patterns. El Segundo, California. Runs on Shopify Plus.

patternbeauty.com →LinkedIn →

Pattern Beauty is a El Segundo, California brand selling hair care products for natural hair designed for curly, coily & tight-textured hair patterns on Shopify Plus. Its store lists 171 products, mostly shampoos, styling accessories and heat tools, priced from $4 to $137. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 19 apps from the Shopify App Store across 9 categories. It spends about $10K to $12.5K a month on those apps.

The store

Products listed
171
Counted on the storefront
Typical price
$4 to $137
Most products fall in this range
Shampoos8Styling Accessories7Heat Tools5Conditioners5Brushes5Combs4

Product types as Pattern Beauty files them in its own catalogue.

What Pattern Beauty runs on Shopify

19 apps from the Shopify App Store, across 9 categories.

Other5Email & SMS marketing2Shipping, returns & order tracking2Search, upsell & discovery2Advertising & analytics2Product reviews2Loyalty, store credit & gift cards2Affiliates & influencers1Subscriptions1

Estimated app spend: about $10K to $12.5K a month.

Seen running on the storefront:AttentiveAwinConsentmo GDPR ComplianceRecharge Subscriptions AppTriple WhaleYotpo
See which 19 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Pattern Beauty sells

Direct, patternbeauty.comRetailAmazonWholesale

Competitors

  1. The Doux

    curly/coily hair care for textured hair

  2. DevaCurl

    curly hair care brand

  3. Curlsmith

    curl-focused care and stylers

  4. Rizos Curls

    curl creams, gels, shampoo

  5. Bounce Curl

    curly shampoo, gel, brushes

  6. Thank God It's Natural

    textured hair care, curl gel

  7. Taliah Waajid Brand

    curl cream and gel for textured hair

  8. Miss Jessie's Products

    curl cream, co-wash

  9. Ceremonia

    modern textured hair care with scalp products

  10. Aunt Jackie's Curls & Coils

    curl gels and custards

how we pick competitors

What apps does Pattern Beauty use on Shopify?

Pattern Beauty runs 19 apps from the Shopify App Store across 9 categories: Email & SMS marketing, Shipping, returns & order tracking, Other, Search, upsell & discovery, Advertising & analytics, Product reviews, Loyalty, store credit & gift cards, Affiliates & influencers, Subscriptions. Seen running on its storefront: Attentive, Awin, Consentmo GDPR Compliance, Recharge Subscriptions App, Triple Whale, Yotpo.

Who are Pattern Beauty's competitors?

The Shopify brands closest to Pattern Beauty are The Doux, DevaCurl, Curlsmith, Rizos Curls and Bounce Curl.

Updated 2026-10-22. Method notes and every source: how we count →