The Doux logo

The Doux

Mousse, curl custard, co-wash, deep conditioners for curly, coily and 4c hair. Memphis, Tennessee. Runs on Shopify Plus.

The Doux is a Memphis, Tennessee brand selling mousse, curl custard, co-wash, deep conditioners for curly, coily and 4c hair on Shopify Plus. Its store lists 77 products, mostly gels, mist/sprays and shampoo, priced from $6 to $51. It sells direct and through retail and wholesale and sells on Amazon. It employs 11 to 50 people and runs 21 apps from the Shopify App Store across 9 categories. It spends about $35K to $40K a month on those apps.

The store

Products listed
77
Counted on the storefront
Typical price
$6 to $51
Most products fall in this range
Gels6Mist/Sprays5Shampoo5Conditioner5Mousse5Comb3

Product types as The Doux files them in its own catalogue.

What The Doux runs on Shopify

21 apps from the Shopify App Store, across 9 categories.

Other7Product reviews3Advertising & analytics3Email & SMS marketing2Search, upsell & discovery2Affiliates & influencers1Page building1Shipping, returns & order tracking1Subscriptions1

Estimated app spend: about $35K to $40K a month.

See which 21 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where The Doux sells

Direct, thedoux.comRetailAmazonWholesale

Competitors

  1. curly/coily hair care

  2. Aunt Jackie's Curls & Coils

    curl custard, gels for coily hair

  3. Miss Jessie's Products

    curl and co-wash products

  4. Taliah Waajid Brand

    textured hair care

  5. natural curl care for textured hair

  6. curl cream and gel

  7. curly hair care

  8. curly shampoo and gel

  9. natural curly hair products

  10. curl haircare and stylers

how we pick competitors

What apps does The Doux use on Shopify?

The Doux runs 21 apps from the Shopify App Store across 9 categories: Other, Email & SMS marketing, Product reviews, Search, upsell & discovery, Advertising & analytics, Affiliates & influencers, Page building, Shipping, returns & order tracking, Subscriptions.

Who are The Doux's competitors?

The Shopify brands closest to The Doux are Pattern Beauty, Aunt Jackie's Curls & Coils, Miss Jessie's Products, Taliah Waajid Brand and Thank God It's Natural.

Updated 2026-10-22. Method notes and every source: how we count →