American Girl
18-inch dolls, clothing, playsets, and accessories for girls. Middleton, Wisconsin. Runs on Shopify Plus.
American Girl is a Middleton, Wisconsin brand selling 18-inch dolls, clothing, playsets, and accessories for girls on Shopify Plus. Its store lists 2,706 products, priced from $2 to $180. It sells direct and through retail and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 8 apps from the Shopify App Store across 5 categories. It spends about $500 to $1K a month on those apps and added 2 in the last year.
The store
Product types as American Girl files them in its own catalogue.
What American Girl runs on Shopify
8 apps from the Shopify App Store, across 5 categories.
Estimated app spend: about $500 to $1K a month. 2 apps added in the last year.
Seen running on the storefront: Bazaarvoice Ratings & Reviews, Klaviyo, Signifyd.
Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where American Girl sells
What apps does American Girl use on Shopify?
American Girl runs 8 apps from the Shopify App Store across 5 categories: Product reviews, Other, Advertising & analytics, Email & SMS marketing, Loyalty, store credit & gift cards. Seen running on its storefront: Bazaarvoice Ratings & Reviews, Klaviyo, Signifyd.