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Melissa & Doug

Wooden toys for preschoolers. Wilton, Connecticut. Runs on Shopify Plus.

Melissa & Doug is a Wilton, Connecticut brand selling wooden toys for preschoolers on Shopify Plus. Its store lists 1,004 products, mostly play food & play sets, stickers & sticker books and activity books, priced from $9 to $120. It sells direct and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 9 apps from the Shopify App Store across 7 categories. It spends about $500 to $1K a month on those apps and added 3 in the last year.

The store

Products listed
1,004
Counted on the storefront
Typical price
$9 to $120
Most products fall in this range
Play Food & Play Sets129Stickers & Sticker Books101Activity Books98Craft & Stamp Kits69Vehicles & Trains53Stuffed Animals45

Product types as Melissa & Doug files them in its own catalogue.

What Melissa & Doug runs on Shopify

9 apps from the Shopify App Store, across 7 categories.

Other2Email & SMS marketing2Page building1Product reviews1Advertising & analytics1Loyalty, store credit & gift cards1Search, upsell & discovery1

Estimated app spend: about $500 to $1K a month. 3 apps added in the last year.

See which 9 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Melissa & Doug sells

Direct, melissaanddoug.comRetailAmazonWholesale

What apps does Melissa & Doug use on Shopify?

Melissa & Doug runs 9 apps from the Shopify App Store across 7 categories: Other, Page building, Email & SMS marketing, Product reviews, Advertising & analytics, Loyalty, store credit & gift cards, Search, upsell & discovery.

Updated 2026-06-21. Method notes and every source: how we count →