Toys"R"Us logo

Toys"R"Us

Toys, dolls, action figures, learning games, and building blocks for kids. Parsippany-Troy Hills, New Jersey.

Toys"R"Us is a Parsippany-Troy Hills, New Jersey brand selling toys, dolls, action figures, learning games, and building blocks for kids on Shopify. Its store lists 5,000+ products, mostly games & puzzles, preschool toys & activities and kids arts and crafts, priced from $13 to $114. It sells direct and through retail and wholesale. It employs 10,001+ people and runs 13 apps from the Shopify App Store across 7 categories. It spends about $3.5K to $4K a month on those apps.

The store

Products listed
5,000+
Counted on the storefront
Typical price
$13 to $114
Most products fall in this range
Games & Puzzles520Preschool Toys & Activities358Kids Arts And Crafts328Dolls, Collectibles & Stuffed Animals238Building Blocks and Construction158Arts and Crafts110

Product types as Toys"R"Us files them in its own catalogue.

What Toys"R"Us runs on Shopify

13 apps from the Shopify App Store, across 7 categories.

Other4Shipping, returns & order tracking2Product reviews2Helpdesk2Loyalty, store credit & gift cards1Affiliates & influencers1Email & SMS marketing1

Estimated app spend: about $3.5K to $4K a month.

See which 13 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Toys"R"Us sells

Direct, toysrus.comRetailWholesale

Competitors

  1. Mastermind Toys

    multi-brand toy retailer with LEGO, puzzles, books

  2. Toyworld NZ

    reseller of broad toy range to kids

  3. toy reseller with dolls, plush, games

  4. wooden and educational toys

  5. wooden and pretend play toys

  6. puzzles, educational games, baby toys

  7. LEGO reseller

  8. kids games and craft kits

  9. baby and toddler wooden toys, books

  10. baby toys

how we pick competitors

What apps does Toys"R"Us use on Shopify?

Toys"R"Us runs 13 apps from the Shopify App Store across 7 categories: Shipping, returns & order tracking, Product reviews, Other, Loyalty, store credit & gift cards, Affiliates & influencers, Helpdesk, Email & SMS marketing.

Who are Toys"R"Us's competitors?

The Shopify brands closest to Toys"R"Us are Mastermind Toys, Toyworld NZ, FAO Schwarz, HABA and Melissa & Doug.

Updated 2026-10-29. Method notes and every source: how we count →