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Babylist

A baby registry and baby gear. Oakland, California. Runs on Shopify Plus.

Babylist is #17 of the 14,841 Shopify brands over $5M that dtcmvp tracks by online storefront sales, at an estimated $300M to $350M a year. It is a Oakland, California brand selling a baby registry and baby gear on Shopify Plus. It sells direct and through retail. It employs 501 to 1,000 people and runs 4 apps from the Shopify App Store across 4 categories. It spends about $7.5K to $10K a month on those apps and added 1 in the last year.

Revenue

Online storefront sales · est.
$300M to $350M
dtcmvp estimateconfidence A#17 of 14,841 Shopify brands over $5Mhow we count

What Babylist runs on Shopify

4 apps from the Shopify App Store, across 4 categories.

Shipping, returns & order tracking1Affiliates & influencers1Other1Helpdesk1

Estimated app spend: about $7.5K to $10K a month. 1 app added in the last year.

See which 4 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Babylist sells

Direct, babylist.comRetail

What is Babylist's revenue?

dtcmvp estimates Babylist's online storefront sells $300M to $350M a year, ranking it #17 of the 14,841 Shopify brands over $5M that dtcmvp tracks.

What apps does Babylist use on Shopify?

Babylist runs 4 apps from the Shopify App Store across 4 categories: Shipping, returns & order tracking, Affiliates & influencers, Other, Helpdesk.

Updated 2026-06-20. Method notes and every source: how we count →