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Babylist

A baby registry and baby gear. Oakland, California. Runs on Shopify Plus.

Babylist is a Oakland, California brand selling a baby registry and baby gear on Shopify Plus. dtcmvp estimates its online storefront sells $300M to $350M a year, ranking it #46 of the 15,394 Shopify brands over $5M that dtcmvp tracks. It sells direct and through retail. It employs 1,001 to 5,000 people and runs 4 apps from the Shopify App Store across 4 categories. It spends about $7.5K to $10K a month on those apps and added none in the last year.

Revenue

Online storefront sales · est.
$300M to $350M
dtcmvp estimateconfidence A#46 of 15,394 Shopify brands over $5Mhow we count

What Babylist runs on Shopify

4 apps from the Shopify App Store, across 4 categories.

Shipping, returns & order tracking1Affiliates & influencers1Other1Helpdesk1

Estimated app spend: about $7.5K to $10K a month. No apps added in the last year.

Seen running on the storefront:impact.com Affiliate MarketingZendesk
See which 4 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Babylist sells

Direct, babylist.comRetail

Competitors

  1. both retail baby gear, nursery and clothing for new parents

  2. broad baby gear and nursery for expecting parents

  3. nursery furniture and strollers for new parents

  4. strollers, nursery and car seats for parents

  5. mainstream baby gear for new parents

  6. baby gear and safety items for new parents

  7. strollers and nursery gear

  8. baby essentials for new parents

  9. baby products for new moms

  10. Cybex

    premium strollers and car seats

how we pick competitors

What is Babylist's revenue?

dtcmvp estimates Babylist's online storefront sells $300M to $350M a year, ranking it #46 of the 15,394 Shopify brands over $5M that dtcmvp tracks.

What apps does Babylist use on Shopify?

Babylist runs 4 apps from the Shopify App Store across 4 categories: Shipping, returns & order tracking, Affiliates & influencers, Other, Helpdesk. Seen running on its storefront: impact.com Affiliate Marketing, Zendesk.

Who are Babylist's competitors?

The Shopify brands closest to Babylist are Mamas & Papas, Maxi-Cosi, Delta Children, Silver Cross and Evenflo® Company, Inc.

Updated 2026-10-22. Method notes and every source: how we count →