Safety 1st logo

Safety 1st

Car seats, strollers, high chairs, bassinets, and baby-proofing gear for babies. Columbus, Indiana. Runs on Shopify Plus.

Safety 1st is a Columbus, Indiana brand selling car seats, strollers, high chairs, bassinets, and baby-proofing gear for babies on Shopify Plus. Its store lists 180 products, mostly convertible car seat, replacement part and gate, priced from $12 to $350. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 16 apps from the Shopify App Store across 7 categories. It spends about $3.5K to $4K a month on those apps.

The store

Products listed
180
Counted on the storefront
Typical price
$12 to $350
Most products fall in this range
Convertible Car Seat27Replacement Part13Gate13Travel System12Booster Car Seat11High Chair10

Product types as Safety 1st files them in its own catalogue.

What Safety 1st runs on Shopify

16 apps from the Shopify App Store, across 7 categories.

Other6Affiliates & influencers2Product reviews2Search, upsell & discovery2Email & SMS marketing2Helpdesk1Advertising & analytics1

Estimated app spend: about $3.5K to $4K a month.

See which 16 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Safety 1st sells

Direct, safety1st.comRetailAmazonWholesale

Competitors

  1. car seats, strollers, gates, high chairs

  2. value car seats, strollers, playards

  3. value car seats and strollers

  4. value baby gear

  5. car seats and strollers

  6. Angelcare

    baby safety and care items

  7. mass-market baby products

  8. strollers and highchairs

  9. Cybex

    car seats and strollers

  10. mass-market baby products

how we pick competitors

What apps does Safety 1st use on Shopify?

Safety 1st runs 16 apps from the Shopify App Store across 7 categories: Affiliates & influencers, Product reviews, Other, Search, upsell & discovery, Email & SMS marketing, Helpdesk, Advertising & analytics.

Who are Safety 1st's competitors?

The Shopify brands closest to Safety 1st are Evenflo, Baby Trend, Cosco Kids, Delta Children and Maxi-Cosi.

Updated 2026-10-22. Method notes and every source: how we count →