Mamas & Papas logo

Mamas & Papas

Pushchairs, nursery furniture, and baby products. Huddersfield, England. Runs on Shopify Plus.

Mamas & Papas is a Huddersfield, England brand selling pushchairs, nursery furniture, and baby products on Shopify Plus. Its store lists 2,408 products, mostly pushchairs, activity toys and bottle feeding, priced from $10 to $1.18K. It sells direct and through retail and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 16 apps from the Shopify App Store across 7 categories. It spends about $7.5K to $10K a month on those apps and added 7 in the last year.

The store

Products listed
2,408
Counted on the storefront
Typical price
$10 to $1179
Most products fall in this range
Pushchairs387Activity Toys84Bottle Feeding59Baby Car Seats53Books52Carrycots49

Product types as Mamas & Papas files them in its own catalogue.

What Mamas & Papas runs on Shopify

16 apps from the Shopify App Store, across 7 categories.

Other8Shipping, returns & order tracking2Product reviews2Search, upsell & discovery1Advertising & analytics1Email & SMS marketing1Page building1

Estimated app spend: about $7.5K to $10K a month. 7 apps added in the last year.

Seen running on the storefront:AwinInstafeedKlaviyoShogun
See which 16 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Mamas & Papas sells

Direct, mamasandpapas.comRetailAmazonWholesale

What apps does Mamas & Papas use on Shopify?

Mamas & Papas runs 16 apps from the Shopify App Store across 7 categories: Shipping, returns & order tracking, Other, Search, upsell & discovery, Product reviews, Advertising & analytics, Email & SMS marketing, Page building. Seen running on its storefront: Awin, Instafeed, Klaviyo, Shogun.

Updated 2026-10-22. Method notes and every source: how we count →