FAO Schwarz
Toys and memorable gifts for kids, teens and adults. New York, New York. Runs on Shopify Plus.
FAO Schwarz is a New York, New York brand selling toys and memorable gifts for kids, teens and adults on Shopify Plus. Its store lists 3,177 products, mostly plush, trend accessories and dolls, priced from $15 to $389. It sells direct and through retail and wholesale and sells on Amazon. It employs 201 to 500 people and runs 16 apps from the Shopify App Store across 8 categories. It spends about $3K to $3.5K a month on those apps.
The store
Product types as FAO Schwarz files them in its own catalogue.
What FAO Schwarz runs on Shopify
16 apps from the Shopify App Store, across 8 categories.
Estimated app spend: about $3K to $3.5K a month.
Gorgias
Klaviyo
Microsoft Clarity
OkendoCounted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where FAO Schwarz sells
Competitors
iconic toy retailers selling dolls, plush, games
- Mastermind Toys
general toy reseller for kids and gifts
- Toyworld NZ
toy retailer with broad multi-brand range
- Toy Planet
general toy retailer with plush, games, figures
- Geppetto's Toys
toy store with plush, games, baby toys
reseller of plush, games, figures
- Turner Toys
toy reseller with plush and puzzles
plush gifting for all ages
dolls and gifts at premium
- Toyology Toys
multi-category toy reseller
What apps does FAO Schwarz use on Shopify?
FAO Schwarz runs 16 apps from the Shopify App Store across 8 categories: Other, Search, upsell & discovery, Loyalty, store credit & gift cards, Helpdesk, Email & SMS marketing, Advertising & analytics, Product reviews, Shipping, returns & order tracking. Seen running on its storefront: Gorgias, Klaviyo, Microsoft Clarity, Okendo.
Who are FAO Schwarz's competitors?
The Shopify brands closest to FAO Schwarz are Toys"R"Us, Mastermind Toys, Toyworld NZ, Toy Planet and Geppetto's Toys.