100% PURE logo

100% PURE

Fruit-pigmented makeup and skin, body and hair care products. San Jose, California. Runs on Shopify Plus.

100% PURE is a San Jose, California brand selling fruit-pigmented makeup and skin, body and hair care products on Shopify Plus. Its store lists 334 products, mostly skin care, fruit dyed makeup and hair care, priced from $10 to $100. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 19 apps from the Shopify App Store across 8 categories. It spends about $70K to $75K a month on those apps.

The store

Products listed
334
Counted on the storefront
Typical price
$10 to $100
Most products fall in this range
Skin Care83Fruit Dyed Makeup37Hair Care21Bath & Body14Body Care9Makeup4

Product types as 100% PURE files them in its own catalogue.

What 100% PURE runs on Shopify

19 apps from the Shopify App Store, across 8 categories.

Other7Product reviews4Email & SMS marketing2Loyalty, store credit & gift cards2Search, upsell & discovery1Affiliates & influencers1Subscriptions1Helpdesk1

Estimated app spend: about $70K to $75K a month.

Seen running on the storefront:KlaviyoRecharge Subscriptions AppStamped Reviews & LoyaltyZendesk
See which 19 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where 100% PURE sells

Direct, 100percentpure.comRetailAmazonWholesale

Competitors

  1. mineral clean makeup

  2. mineral makeup

  3. clean makeup with skincare

  4. Versed Skin

    skincare and makeup

  5. makeup and skincare

  6. clean vegan makeup

  7. skincare and makeup

  8. makeup and skincare

  9. clean makeup and skincare

  10. Nudestix

    clean makeup

how we pick competitors

What apps does 100% PURE use on Shopify?

100% PURE runs 19 apps from the Shopify App Store across 8 categories: Email & SMS marketing, Other, Search, upsell & discovery, Product reviews, Affiliates & influencers, Loyalty, store credit & gift cards, Subscriptions, Helpdesk. Seen running on its storefront: Klaviyo, Recharge Subscriptions App, Stamped Reviews & Loyalty, Zendesk.

Who are 100% PURE's competitors?

The Shopify brands closest to 100% PURE are Jane Iredale, bareMinerals, Kosas Cosmetics, Versed Skin and Thrive Causemetics.

Updated 2026-10-29. Method notes and every source: how we count →