WorkMagic
Incrementality-based attribution and marketing experimentation for DTC brands
WorkMagic is a Shopify app developer based in the United States that makes WorkMagic Attribution, an ads app on the Shopify App Store. It provides incrementality testing, attribution and marketing mix modeling for ecommerce brands. It is rated 5 out of 5 from 5 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. WorkMagic Attribution has 1 plan on the Shopify App Store, at no charge.
WorkMagic shows which ad channels actually grow your business. It runs geo-lift tests and uses the results to calibrate attribution and MMM, so daily numbers reflect real incrementality. It also captures halo, like TikTok ads lifting Amazon or retail sales, giving marketing and finance one source of truth. Brands that act on its results often improve ROAS by 30-40%.
What WorkMagic does for Shopify brands
- Geo-lift tests show which channels drive incremental sales vs. claim credit
- Reallocate spend away from channels overstated by click-based attribution
- Automated test design & analysis replaces data scientist + weeks of setup
- Cross-channel incremental impact (e.g. TikTok lift showing up on Amazon)
Overview
WorkMagic sells marketing measurement software for ecommerce and retail brands. It combines incrementality testing, attribution and marketing mix modeling to show the causal impact of ad spend across channels. This helps a merchant decide where to invest next based on what drives incremental sales.
- Built for
- Ecommerce and retail brands; the MTA plan is for brands under $10M GMV, and other plans cover larger setups up to custom Enterprise.
- Pricing
- The Shopify App Store lists a free plan, free to install, with custom enterprise pricing. The website lists MTA (start free), Incrementality Test, Triangulation and Enterprise plans; Incrementality Test and Triangulation are booked through a demo, Enterprise by talking to the team. No prices are published.
Products
- WorkMagic Attribution Shopify app that measures incrementality and optimizes ads based on their impact on incremental sales.
- Geo Incrementality Testing Runs automated lift tests to measure the incremental impact of marketing.
- Omnichannel Causal Attribution Attribution model calibrated by incrementality tests, covering channel to creative level across sales channels.
- Causal Media Mix Modeling Media mix modeling calibrated with historical data and incrementality test results, with budget optimization.
- Data-driven MTA Multi-touch attribution offered as a plan, with self-serve onboarding for smaller brands.
- WorkMagic MCP Connects an LLM to WorkMagic data to answer questions, build dashboards and run analyses.
Integrations
Buyer notes
- MTA plan has self-service onboarding; Incrementality Test, Triangulation and Enterprise plans include onboarding support.
- Incrementality Test and Triangulation plans include an account manager, measurement strategist and data scientist; Triangulation lists them as dedicated.
- Data warehouse integration is included in the Triangulation and Enterprise plans, not in MTA or Incrementality Test.
- WorkMagic MCP has no extra cost or tokens to buy, and the Shopify app carries the Built for Shopify badge.
From WorkMagic's own site and Shopify App Store listings, as of 2026-10-20.
On the Shopify App Store
WorkMagic Attribution
5.0 · 5 reviewsBuilt for ShopifyFree planLaunched 2023AdsWorkMagic makes it simple to measure incrementality and optimize your ads based on their true impact on driving incremental sales.
Pricing
FreeFree to installCustom Enterprise Pricing
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
What Shopify apps does WorkMagic make?
WorkMagic has 1 app on the Shopify App Store: WorkMagic Attribution.
How is WorkMagic Attribution rated?
WorkMagic Attribution is rated 5 out of 5 from 5 reviews on the Shopify App Store.
How much does WorkMagic cost?
WorkMagic Attribution has 1 plan on the Shopify App Store, at no charge. WorkMagic Attribution: Free, Free to install (Custom Enterprise Pricing).
