Trustpilot
Off-site review authority that earns Google Seller Ratings stars and drives brand trust in search
Trustpilot provides trust and ai visibility software.
Trustpilot is the off-site review layer that earns Google Seller Ratings stars on paid ads and feeds brand-name search results with third-party proof. Best fit for Shopify brands running Google Ads or Shopping at enough scale to clear 150 reviews per 12 months, where star snippets on SERPs move conversion rate.
What Trustpilot does for Shopify brands
- Google Seller Ratings stars on paid ads lift CTR ~10% & lower CPA
- Trustpilot profile ranks on brand-name queries, adds star snippets to SERP
- Off-site reviews feed ai discovery engines researching the brand
- Requires 150 reviews in rolling 12 months to qualify for GSR stars
Overview
Trustpilot sells a review platform that lets businesses collect customer reviews, reply to them, and show them on their Trustpilot profile page, website widgets, ads and social media. It also gives businesses review data, analytics and AI search visibility tools. It helps a merchant build customer trust and get found in search and AI-generated answers.
For Shopify brands
- Connects to Shopify through a listed integration, so review invitations can be sent from the store's customer data.
- Sends automated review invitations and offers a QR code collector that links offline purchases to online reviews.
- Shows reviews on the brand's site with widgets and on product review pages, and reports how AI platforms cite the Trustpilot profile.
How it works
The brand picks a plan, confirms each domain to be covered, and receives a personalized quote based on site traffic, business size per domain and annual revenue. Plus has a 14-day free trial, and Premium and Enterprise start with a demo.
- Built for
- Businesses of all sizes, from small and scaling companies to enterprises, across retail, insurance, financial services and other industries.
- Pricing
- A free plan is available. Plus starts at $319 per month per domain and Premium at $799 per month per domain, both billed annually. Enterprise is priced by contacting sales. Each domain is priced separately.
Products
- Collect reviews Sends review invitations by several methods, including automated invitations and a review widget.
- Product reviews Gives each product its own review page to support search and AI engine visibility.
- Respond to reviews Lets businesses reply to reviews, with AI-assisted replies.
- Trustpilot widgets Drag-and-drop widgets that show TrustScore and reviews on a brand's site.
- Review insights Review spotlight summaries, market and competitor insights, visitor insights and analytics explorer.
- Data Solutions Sends raw review data into a company's business intelligence tools.
Integrations
Buyer notes
- All contracts are a 12-month commitment.
- Plus includes 300 review invitations per month, 3 users and up to 3 domains.
- Premium includes 1000 review invitations per month, 10 users, unlimited domains and a Customer Success Manager.
- Enterprise includes unlimited review invitations and 1000 users.
From Trustpilot's own site and Shopify App Store listings, as of 2026-10-30.
How much does Trustpilot cost?
A free plan is available. Plus starts at $319 per month per domain and Premium at $799 per month per domain, both billed annually. Enterprise is priced by contacting sales. Each domain is priced separately.
