Wildcard
Generative Engine Optimization for ecommerce brands. Get your products recommended by ChatGPT, Gemini, and Amazon Rufus.
Wildcard provides storefront optimization for AI shopping surfaces.
Wildcard optimizes your product catalog so ChatGPT, Gemini, and Amazon Rufus recommend your skus when shoppers ask ai assistants for product picks. It enriches attributes, adds structured schema, and builds off-site mentions so ai engines have what they need to surface your products. Built for Shopify brands that want to capture the new ai-referred traffic channel before competitors do.
What Wildcard does for Shopify brands
- AI-referred traffic from ChatGPT, Gemini & Rufus arrives pre-qualified, converts higher than standard organic
- Product attribute & schema enrichment makes skus visible to ai shopping assistants
- Off-site mention building closes the gap vs competitors with more external signals
- Better PDP content & structured data lifts on-site cvr for human shoppers too
- AI search conversion rate runs ~23x higher than standard organic
Overview
Wildcard sells software that shows which products AI assistants such as ChatGPT, Gemini and Perplexity recommend for shopper questions. It drafts product data and content changes for a merchant's team to approve and publish. It also reports AI-referred sessions, orders and revenue, so merchants can see how their products appear in AI shopping answers.
- Built for
- Ecommerce and retail brands, including those on Shopify, BigCommerce, WooCommerce, Magento and Salesforce Commerce Cloud, plus agencies and enterprise teams.
- Pricing
- Basic is $99 per month with 10 actions, 50 tracked prompts and 20 products, and a 14-day free trial. Enterprise is custom-quoted with unlimited usage. Extra credits cost $100 for 1,000 or $250 for 4,000, and extra products cost $0.30 to $0.50 each.
Products
- Wildcard Tracks product visibility in AI answers, drafts work for approval, and reports revenue by AI source.
- Catalog Enrichment Adds structured product data, attributes, descriptions, FAQs and JSON-LD for review before publishing.
- Blogs, Collections, FAQs Drafts site content using brand guidelines, published only after review.
- Press, Reddit, YouTube Researches and prepares third-party source opportunities and outreach drafts for human review.
- Reporting Shows visibility, competitive position, sentiment and revenue, including custom reports.
- Free Audit Shows where a brand appears across AI shopping answers, with no login required.
Integrations
Buyer notes
- Setup: connect a catalog and analytics stack; the dashboard and first recommendations are ready within minutes of connecting.
- By default a human reviews and approves every change before publishing; automatic publishing is an opt-in setting.
- The Basic plan does not include API access, data export, PIM connect, SSO, SLA or an account manager; Enterprise does.
- The free AI visibility audit uses 0 credits and requires no login.
From Wildcard's own site and Shopify App Store listings, as of 2026-10-20.
How much does Wildcard cost?
Basic is $99 per month with 10 actions, 50 tracked prompts and 20 products, and a 14-day free trial. Enterprise is custom-quoted with unlimited usage. Extra credits cost $100 for 1,000 or $250 for 4,000, and extra products cost $0.30 to $0.50 each.
