Athena
Answer Engine Optimization for Shopify brands: track, improve, and attribute AI search visibility
Athena provides an AEO and GEO platform for commercial and enterprise businesses.
Athena tracks how your brand shows up in AI search across ChatGPT, Perplexity, Google AI Overviews and 5+ other platforms. It tells you what content to fix so you get cited more. The Shopify integration publishes AI-optimized content directly and ties AI search traffic back to store revenue.
What Athena does for Shopify brands
- AI search citation improvements drive incremental organic orders from shoppers who start on ChatGPT or Perplexity
- Content gap identification shows which product queries you are invisible on so you can fix them
- Competitor share-of-voice monitoring shows where rivals are winning AI recommendations you are not
- Automated platform tracking across 8+ LLMs replaces hours of manual brand-mention checking each week
Overview
AthenaHQ sells a software platform that tracks how AI search tools such as ChatGPT, Perplexity, Google AI Overviews and Gemini mention and cite a brand. It shows which sources and content gaps shape those answers and helps teams create content and take actions to change them. It is aimed at marketing, SEO and e-commerce teams.
For Shopify brands
- Publishes articles to a store's Shopify blog from inside AthenaHQ.
- Updates product titles, descriptions, metadata and FAQs on the Shopify store.
- Tracks brand mentions, citations and share of voice across AI platforms and recommends content and actions based on the results.
How it works
A brand connects its tools under Settings > Integrations, signing in or adding the credentials each tool needs. Most integrations connect to a specific website, so each brand can be managed separately. Athena tracks prompts across AI platforms, identifies sources and content gaps, and routes opportunities to content, outreach and commerce workflows. Enterprise plans include white-glove setup and enablement.
- Built for
- Marketing, SEO, content, PR and commerce teams at brands and agencies across e-commerce, consumer goods, software, finance, healthcare, travel, education and other industries.
- Pricing
- Essential is free and includes 300 credits. Starter is $295 per month and includes 3,600 credits, where 1 credit equals 1 AI response. API access and extra credits are paid add-ons. Enterprise is custom-quoted.
Products
- Action Center Turns prioritized opportunities into content creation, citation outreach and commerce optimization workflows.
- Content optimization agent Recommends and creates content aimed at being cited in AI-generated answers.
- Athena Citation Engine (ACE) Enterprise feature for citation work, listed as a new feature.
- MCP and API Connects ChatGPT, Claude or other MCP clients to AthenaHQ data, and exposes a REST API.
- Credit Calculator Tool listed in the site footer for estimating credit use.
Integrations
Buyer notes
- SOC II and GDPR are listed under Security, with a Trust Center.
- Enterprise plans list SAML and OIDC SSO, audit logs and a 2-hour SLA.
- Enterprise plans include a dedicated Slack channel.
- Starter and Enterprise plans include unlimited users and topics.
From Athena's own site and Shopify App Store listings, as of 2026-10-30.
How much does Athena cost?
Essential is free and includes 300 credits. Starter is $295 per month and includes 3,600 credits, where 1 credit equals 1 AI response. API access and extra credits are paid add-ons. Enterprise is custom-quoted.
