Wayflyer
Revenue-based financing for DTC brands. Fund ad spend and inventory without giving up equity or signing personal guarantees.
Wayflyer provides business financing to ecommerce, retail, software and services businesses.
Wayflyer provides revenue-based financing for dtc brands, funding ad spend and inventory without equity or personal guarantees. Best fit for growth-stage brands whose paid acquisition clears target roas but gets throttled by cash, or brands with retail expansion commitments needing inventory ahead of revenue.
What Wayflyer does for Shopify brands
- Funds incremental ad budget so profitable campaigns run at full scale instead of throttled
- Inventory capital deployed ahead of campaigns & retail pushes prevents stockouts at peak demand
- Non-dilutive: no equity given up, no personal guarantees signed
- Fixed % fee on funded amount, not an APR
Overview
Wayflyer provides business financing to growing businesses, including eCommerce, retail, software and services companies. It offers funding based on business performance data rather than personal credit history. This gives merchants access to working capital without giving up equity.
- Built for
- Businesses with at least 6 months of trading history and $10,000+ in monthly sales, incorporated in the US, Canada, UK, Ireland, Spain, Germany, Belgium, the Netherlands, Sweden, Denmark or Australia, across eCommerce, Amazon selling, wholesale, retail, software and services.
- Pricing
- Financing ranges from $10k to $20m. The site says there is one transparent fee with no hidden costs; its example shows a $7,200 fee on $100,000 financing. Repayment is bi-weekly or monthly, in fixed amounts or as a percentage of sales.
Products
- Cash Advance Upfront capital repaid as a percentage of future sales, with payments rising or falling with sales.
- Term Loan A lump sum repaid in fixed amounts on a set schedule.
- Rolling Financing Repeat access to Cash Advance or Term Loan over a 12 month contract, up to a pre-approved limit.
Buyer notes
- Application takes less than 10 minutes; the site says decisions come in hours.
- No personal guarantees and no equity taken; no restrictions on how funds are used.
- Applying runs a soft credit check, which does not affect credit score.
- Offices in Dublin, Charlotte, London, New York, Sydney and Berlin.
From Wayflyer's own site and Shopify App Store listings, as of 2026-10-20.
How much does Wayflyer cost?
Financing ranges from $10k to $20m. The site says there is one transparent fee with no hidden costs; its example shows a $7,200 fee on $100,000 financing. Repayment is bi-weekly or monthly, in fixed amounts or as a percentage of sales.
