Unified
Managed paid social advertising with an operations platform for campaign execution and reporting
Unified provides technology and social media services.
Unified runs your paid social campaigns and gives your team an operations platform that handles io management, pacing, billing reconciliation, and reporting. Built for brands spending heavily on Meta, TikTok, and other social channels who want sharper optimization without growing the in-house ad ops team.
What Unified does for Shopify brands
- Expert campaign management & Unified Insights Platform cut wasted paid social spend
- Better pacing & audience targeting stretches same budget into more revenue
- Automates io management, campaign pacing & billing reconciliation
- Reporting automation frees hours of manual ad ops for strategic work
Overview
Unified is a digital advertising services company that plans, runs and optimizes paid campaigns across paid social, programmatic, OTT and streaming audio. It pairs a team of advertising specialists with its own operations and insights platform. It was founded to give marketers access to and control over their campaign performance data.
For Shopify brands
- A dedicated team manages campaigns across paid social, programmatic, OTT and streaming audio.
- Configured dashboards bring campaign performance data together in one place, with on-demand answers through the Unified Insights Platform.
- The operations platform handles IO management, workflow automation, violation alerts, optimization and billing automation.
How it works
Unified's team manages the campaigns and ads through its operations platform. It provides ongoing analysis and recommendations, and builds configured dashboards with the data the brand needs. The brand gets access to the Unified Insights Platform for reporting.
Products
- Paid Social Campaigns aligned to audiences based on the platforms they use most.
- Programmatic Campaigns placed on premium content across curated site lists.
- OTT Video distribution across screens, from OTT to CTV, on premium inventory.
- Streaming Audio Insights and optimizations across digital audio formats, with Triton Digital integration.
- Unified Insights Platform Reporting platform giving on-demand answers to online advertising questions.
- Operations Platform Manages IO, workflow automation, alerts, optimization and billing for omnichannel campaigns.
Buyer notes
- Offices are in New York, Los Angeles and Atlanta.
- Contact is hello@unified.com.
From Unified's own site and Shopify App Store listings, as of 2026-10-30.
