PieLab is a Shopify app developer that makes SearchPie: AI SEO & Schema, a seo app on the Shopify App Store. It provides SEO and page speed app and expert services for Shopify stores. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 76 (0.5%) run SearchPie: AI SEO & Schema, #18 of 216 sEO apps by that count. It is rated 4.9 out of 5 from 2,451 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. SearchPie: AI SEO & Schema has 3 plans on the Shopify App Store, from free to $99 a month.
Overview
The company sells SearchPie, a Shopify app for search engine optimization (SEO), made by Secomapp. It covers on-page items such as meta tags, ALT tags, URLs, schema and page speed. It also sells one-time expert services such as Google Search Console and Google Merchant Center fixes. These help merchants find and fix SEO issues on their store without writing code.
For Shopify brands
- Bulk edit meta tags and image ALT text, with AI generation of SEO tags and product descriptions, instead of editing each page by hand.
- A daily SEO report shows where issues are on the store and how to fix them, including broken links and long URLs.
- Optional one-time expert services cover speed optimization, Google Search Console issues and Google Merchant Center suspensions.
How it works
The merchant installs the app from the Shopify App Store and starts on the free Starter plan. The app scans the store, reports SEO issues, and applies fixes in bulk or automatically on paid plans. Expert services are bought as one-time payments, and the speed package includes 6 months of free re-optimization.
- Built for
- Shopify merchants; the pricing page says it is designed for both small and large businesses.
- Pricing
- Free Starter plan. Paid monthly tiers: Premium $39, Enterprise $99, and on the website Plus $399; yearly billing is also listed. One-time services cost $299 to $365. VIP SEO Scan is $39 per scan; AI Generator is $35 per 10,000 requests.
Products
- SearchPie: AI SEO & Schema Shopify app for bulk meta and ALT tags, schema, sitemaps, image compression and SEO reports.
- VIP SEO SCAN Scans all pages of a site for URL, meta tag, ALT tag, snippet and speed issues.
- VIP AI GENERATOR Generates meta tags and product descriptions in bulk, in 4 writing tones and 30+ languages.
- SPEED IT UP Optimizes site speed factors from the Google PageSpeed Insights report, such as lazyload and minified code.
- GOOGLE SEARCH CONSOLE CUSTOMIZATION Experts detect and resolve Google Search Console issues for a store.
- GOOGLE MERCHANT CENTER OPTIMIZATION Setup, feed error fixes and account suspension help for Google Merchant Center.
Integrations
Buyer notes
- Support is 24/7 through live chat.
- The Shopify App Store listing shows a Built for Shopify badge.
- SearchPie has French and German versions; the AI Generator supports 30+ languages.
- Speed It Up lists a 100% refund if the estimated score is not obtained, plus 6 months of free re-optimization.
From PieLab's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
On the Shopify App Store
SearchPie: AI SEO & Schema
4.9 · 2,451 reviewsBuilt for ShopifyFree planPaid from $39/moOn 0.5% of brands over $5MLaunched 2019SEOTry SearchPie FREE today, a Shopify SEO plugin for SEO speed, schema & more. Load faster, rank higher, and drive more sales from organic traffic on Google & AI.
Pricing
StarterFree- Monitor SEO health score & AI readiness
- Add breadcrumbs & store schema, sitemap
- Compress image, minify CSS, instant load
- Bulk meta tags & ALT text with templates
- +3 more
Premium$39/monthor $374.40/year and save 20%- All Starter features, plus:
- Add price, rating, in-stock & FAQ schema
- Minify JS, lazyload heavy images
- Auto optimize SEO tags for all pages
- +4 more
7-day free trialEnterprise$99/monthor $950.40/year and save 20%- All Premium features, plus:
- Add sitelink, article, loyalty schema
- Auto compress unlimited images
- Consult AI readiness checklist (AEO/GEO)
- +4 more
7-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to PieLab
The most used seo apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| 404/301 SC Easy URL Redirects · Shop Circle | 5.3% | 4.7 · 298 |
| Avada AI SEO Image Optimizer · Avada SEO Suite | 4.5% | 4.9 · 4,692 |
| Tiny SEO Speed Image Optimizer · TinySEO (former TinyIMG) | 2.9% | 5.0 · 2,553 |
| Smart SEO AI & Image Optimizer · Sherpas Design | 2.5% | 5.0 · 956 |
| Booster Page Speed Optimizer · Booster SEO | 2.1% | 4.8 · 431 |
| Schema Plus · SchemaPlus Inc | 1.9% | 5.0 · 592 |
Often used with PieLab
What its brands run more often than Shopify brands over $5M do overall.
- Upsell & Cross Sell — Selleasy15.8% of its brands · 2.4x average
- Shopify Inbox23.7% of its brands · 2.3x average
- UpPromote Affiliate Marketing15.8% of its brands · 2.2x average
- PageFly ✦ AI Page Builder28.9% of its brands · 2.2x average
- Smile15.8% of its brands · 2.1x average
What Shopify apps does PieLab make?
PieLab has 1 app on the Shopify App Store: SearchPie: AI SEO & Schema.
How many Shopify brands use PieLab?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 76 (0.5%) run SearchPie: AI SEO & Schema, #18 of 216 sEO apps by that count.
What are the alternatives to PieLab?
The most used sEO apps among Shopify brands over $5M, after PieLab: 404/301 SC Easy URL Redirects (5.3%), Avada AI SEO Image Optimizer (4.5%), Tiny SEO Speed Image Optimizer (2.9%), Smart SEO AI & Image Optimizer (2.5%), Booster Page Speed Optimizer (2.1%) and Schema Plus (1.9%).
What do PieLab's brands use alongside it?
Of the brands running PieLab, 15.8% also run Upsell & Cross Sell — Selleasy, 23.7% also run Shopify Inbox, 15.8% also run UpPromote Affiliate Marketing, 28.9% also run PageFly ✦ AI Page Builder and 15.8% also run Smile. Each is at least 2.1 times as common among them as across all brands over $5M.
How is SearchPie: AI SEO & Schema rated?
SearchPie: AI SEO & Schema is rated 4.9 out of 5 from 2,451 reviews on the Shopify App Store.
How much does PieLab cost?
SearchPie: AI SEO & Schema has 3 plans on the Shopify App Store, from free to $99 a month. SearchPie: AI SEO & Schema: Starter, Free; Premium, $39/month; Enterprise, $99/month.