Paper Run provides direct mail service for shopify merchants.
Paper Run mails postcards to customers your email and sms flows can no longer reach. It pulls non-engaged segments and abandoned checkouts out of Klaviyo, then handles design, print, and fulfillment. Fits Shopify brands with sizable lapsed lists or abandonment volume that email alone is not converting.
What Paper Run does for Shopify brands
- Postcards to lapsed Klaviyo segments recover revenue email no longer reaches
- Physical mail to abandoned checkouts catches carts email & sms flows missed
- Managed design, print & fulfillment, syncs with Klaviyo, Skio, Recharge, Rivo
Overview
Paper Run sells direct mail for ecommerce brands. It connects with a brand's existing systems to automate direct mail flows aimed at customers the brand cannot reach by email. The site says it is meant to reach customers who are not opening emails.
- Built for
- The site lists use cases for subscription, supplements, food and beverage, beauty, apparel and home goods brands, and refers to DTC brands.
Products
- Paper Run Automates direct mail flows to customers a brand can't reach, integrated with existing systems.
Buyer notes
- Offers a 60-day risk free trial.
- Supports holdout tests to measure the incremental impact of direct mail.
- Site describes the team as handling setup for customers.
- Demos are booked through the site.
From Paper Run's own site and Shopify App Store listings, as of 2026-10-20.
Updated 2026-09-10. Method notes and every source: how we count →
