Icon

What Icon does for Shopify brands

• ●Replaces up to 8 creative tools (AdSpy, Motion, Air, Billo, Soona, Foreplay, Recharm, Adscook)
• ●Net subscription savings after Icon cost vs current tool stack
• ●Human ugc ads typically outperform static brand creative on Meta & TikTok
• ●Better creative quality → algorithm delivers cheaper placements, lower effective CPAs

Overview

Icon sells done-for-you human UGC video ads for brands. Its team finds creators, ships products, writes scripts, coaches creators and edits the videos, and a brand reviews scripts before paying. Icon also offers Admaker 2.0 software for reviewing, launching and analyzing ads and rebooking creators.

For Shopify brands

• ●Icon finds creators, ships products to them, writes scripts, coaches creators and edits the videos, so the brand's team does not run production.
• ●A brand gets 6 UGC ads, with raw footage and B-roll, and full usage rights to all assets.
• ●Physical and digital products are supported, and Admaker 2.0 lets the brand's team review, launch and analyze ads and rebook creators.

How it works

A brand builds a brief by choosing product, creator types and formats, then meets a Creative Director within 24 hours. Icon delivers 6 scripts for review before payment; the brand is charged $1000 at 72 hours, and creators film and editors cut the ads. Ads arrive 12–16 days after creators receive the product.

Pricing

The Agency plan is 6 human UGC ads for $1000, with $0 today and $1000 per month after a 3-day trial. Dedicated Creative Director pricing is custom, and Agency Whitelabel uses volume pricing. A full refund is offered if the brand does not love the ads.

Products

• ●The Agency 6 human UGC ads filmed and edited, managed by a dedicated Creative Director.
• ●Admaker 2.0 Software for reviewing, launching and analyzing ads and rebooking creators.
• ●Dedicated Creative Director Custom-priced plan with a dedicated Creative Director.
• ●Agency Whitelabel Volume-priced plan for agencies.
• ●Formats Library of 18 curated ad formats such as skits and street interviews.

Buyer notes

• Scripts are delivered within 24 hours and reviewed before payment; billing reminder at 48 hours, charge at 72 hours.
• Delivery is 12–16 days after creators receive the product.
• Unlimited revisions and a full money-back guarantee are included.
• A shared Slack channel with the Creative Director is included.

From Icon's own site and Shopify App Store listings, as of 2026-10-30.